Retail Marketing Director
PMK*BNC
Los Angeles, CAThis was removed by the employer on 11/30/2014 12:31:00 PM PST
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Full Time Job
PMK*BNC is looking for a Retail Marketing Director to work on our leading global telecommunications client. The Retail Marketing Director will work to drive consumer excitement for this company’s mobile solutions by developing and implementing innovative marketing initiatives and experiential events, which will drive the consumer experience across all of The Company’s products and retail channels.
Responsibilities:
• Contribute strategically and build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires.
• Partner with senior management to develop annual retail marketing plans in support of new and existing products that drive traffic and brand goals. Assist in the development of the overarching strategy for stores with timelines to achieve goals.
• Develop and execute retail marketing strategies and initiatives for new store openings, including promotional events and activities.
• Own and publish monthly marketing/promotional calendars (including special offers, sweepstakes, sales associate contests, in-store events).
• Collaborate with cross-functional teams, including Planning and Allocation, Creative, Merchandise Manager, Retail Operations, CRM, Ecommerce, PR, Legal, and Channel Merchandising to ensure that planned marketing initiatives are thoroughly supported.
• Present marketing plans at key milestones to internal and field teams. Flawlessly execute all plan tactics, ensuring consistent delivery of message across all channels including social, email, in-store and in-mall/outlet center.
• Work closely with Retail Operations to proactively assess retail performance issues and develop retail marketing solutions to address, and partner to manage and track the retail marketing A&P budget/deliver marketing programs on budget.
• Forecast, track and analyze promotional programs, report results and make recommendations for adjustments to achieve goals.
• Stay abreast of and monitor competitor marketing campaigns and initiatives.
Requirements:
Position can be LA or NY based. Some travel may be required.
• Bachelor’s Degree
• At least 5-7 years experience in the retail specialty sector, with a demonstrated ability to define opportunities and drive sales.
• Proficient in Microsoft Office Programs, including Word, Excel, Outlook and PowerPoint.
Benefits: