Director of Strategic Marketing Analytics
PMK*BNC
Los Angeles, CAThis was removed by the employer on 9/2/2014 11:31:00 AM PST
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Full Time Job
Director, Strategic Marketing Analytics
We are currently seeking a Director to support the Strategic Insights & Analytics group in our Los Angeles, CA location. The ideal candidate will be will be an analytical thinker able to break down complex situations into easy-to-grasp concepts, develop an insightful story and data driven business recommendations. The Director will be responsible for providing analytical support to internal teams and clients.
The Strategic Insights & Analytics group uses in-depth research and data to challenge clients’ perceptions, identify opportunities, deliver insights and provide data driven solutions to a variety of situational barriers that enhance our clients’ successes in the marketplace.
Who We Are:
PMK• BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators, as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 250 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which build audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK• BNC is a part of the Interpublic Group of companies (NYSE: IPG).
Primary Responsibilities:
• Understand clients’ core business areas, issues and barriers and work to develop creative solutions to address these challenges
• Direct a team of Marketing Analysts creating a positive and motivating atmosphere
• Design custom solutions for analytically based projects
• Manage delivery of data, information, insights and issues in a clear, transparent and timely manner
• Deliver compelling and actionable insights to drive strategic and tactical performance
• Support the development of a “toolbox” of reporting and analytics capabilities
• Manage projects that primarily focus on the impact and/or ROI of media and marketing activities
• Evangelize the power of advanced analytics throughout the agency and client base
• Serve as strategic advisor to internal and external clients in marketing & advanced analytics
• Research state-of-art statistical analysis techniques and measurement tools to continuously build team’s competence
• Manage vendors and/or outside partners for data tools and collection
• Serve as a resource and subject matter expert on market research vendors, analytics tools and best practices
• Occasional travel may be required
Requirements:
• Bachelor’s degree. Advanced degrees preferred
• Minimum 7-10 years of experience in market research, consumer insights or data analysis
• Strong, positive team player with a collaborative work style and leadership experience
• Strong Communication and interpersonal skills
• Excellent written and presentation skills
• Ability to effectively present information and respond to questions
• Ability to communicate complex information clearly and concisely
• Skilled at creatively visualizing information and data
• Ability to effectively manage workload and deadlines and help manage pipelines for the team
• Demonstrate strong analytical skills, problem solving and independent decision making
• Strong attention to detail
• Exceptional project management skills
• Comprehensive understanding of metrics – media, marketing, business and statistics
• Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access)
• Experience using analytics and visualization tools (e.g. SPSS, Excel Macros, Piktochart, Visual.ly etc.) preferred
• Experience managing vendors and/or outside partners
• Develop and manage strong client relationships, both internal and external
• A general understanding of Brand Communications and Strategy as well as a keen understanding of how it connects to Popular Culture are advantageous.
PMK• BNC is an equal opportunity employer M/F/V/D
Benefits: