Senior Strategic Insights Analyst
PMK*BNC
Los Angeles, CAThis was removed by the employer on 6/12/2015 10:31:00 AM PST
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Full Time Job
Senior Strategic Insights Analyst
We are currently seeking a Senior Strategic Insights Analyst to support the Strategic Insights & Analytics group in our Los Angeles, CA location. The ideal candidate will be an analytical thinker able to pull together data quickly and bring forth impactful insight. The candidate will be involved in a wide range of programs from experiential marketing, influencer marketing, media and more, providing valuable and successful insight-driven stories to various clients. This individual should be comfortable with data crunching with an extreme eye for detail and be able to translate complex information clearly and concisely. A general understanding of Brand Communications and Strategy as well as a keen understanding of how it connects to Popular Culture are advantageous.
The Strategic Insights & Analytics group uses in-depth research and data to challenge clients’ perceptions, identify opportunities, deliver insights and provide data driven solutions to a variety of situational barriers that enhance our clients’ successes in the marketplace.
Who We Are:
PMK• BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators, as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 250 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which build audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK• BNC is a part of the Interpublic Group of companies (NYSE: IPG).
Primary Responsibilities:
• Partner with client teams to translate marketing objectives into an appropriate measurement framework to track performance of client campaigns
• Project KPI targets in advance of activation and monitor performance against goals
• Maintain data tools and dashboards to oversee and track data collection
• Review data sets and reports for accuracy, validity and data integrity
• Collaborate with account teams to create visually impactful reports and evaluations
• Assess ad-hoc requests from account team and client and ensure accurate fulfillment in a timely manner
• Prepare client ready presentations and reports; participate in client meetings, conference calls and presentations
• Examine data, identify patterns and interpret results to create an insightful story and business recommendations
• Lead project team in achieving goals including direct management of team members
• Manage vendors and/or outside partners for data tools and collection
• Explore innovative measurement tools, methodologies and approaches as to create new efficiencies and solutions
• Serve as a resource and subject matter expert on market research vendors, analytics tools and best practices
Job Requirements
Required Experience and Skills:
• Bachelor’s degree. Advanced degrees preferred
• Minimum 3-5 years of experience in market research, consumer insights or data analysis
• Ability to communicate complex information clearly and concisely
• Strong knowledge of social media and emerging digital trends including Facebook, YouTube, Twitter and Instagram
• Skilled at creatively visualizing information and data
• Manages multiple priorities, high pressure and meets tight deadlines
• Excellent written and verbal communication skills
• Strong attention to detail
• Creative problem solving skills
• Exceptional project management skills
• Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access)
• Experience using analytics and visualization tools (e.g. SPSS, Excel Macros, Tableau, Piktochart, Visual.ly etc.) preferred
• Experience managing vendors and/or outside partners
• Manage and develop strong client relationships, both internal and external
PMK• BNC is an equal opportunity employer M/F/V/D