Senior Account Executive, Influencer Marketing
PMK*BNC
Los Angeles, CAThis was removed by the employer on 12/6/2016 12:31:00 PM PST
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Full Time Job
Senior Account Executive, Influencer Marketing
PMK• BNC Los Angeles is seeking a Senior Account Executive for our Brand Marketing division to support our Celebrity/Influencer Relationships team. This role creates and manages professional relationships with celebrity and entertainment industry influencers to access celebrity clientele with opportunities pertaining to our clients' products and events.
PMK• BNC is a strategic marketing and communications firm that specializes in Entertainment and popular culture. PMK• BNC represents many of the world's most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK• BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Responsibilities:
• Create and manage professional relationships with celebrity and entertainment industry influencers to access celebrity clientele with opportunities pertaining to our clients' products and events
• Be able to maintain the standards and targets for exclusive membership database and Influencer Marketing program and recognize valuable additions to enhance the overall program
• Communicate to members and problem solve issues that arise with individual Influencer Members and the overall program
• Maintain current knowledge of trends in entertainment, lifestyle and culture arenas
• Have understanding of media and how it impacts the success of marketing initiatives
• Develop program plans, proposals, marketing materials, outreach strategies, and event concepts
• Research and evaluate the event and consumer marketing space to build concept plans that showcase the agency's understanding of popular culture
• Build and maintain relationships with industry influencers including but not limited to music, film, TV, bloggers, fashion, artists, etc.
• Create daily, weekly and post-event recap reports that are presented to the client
• Research, understand, measure, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
• Oversee a team of product specialists, inventory coordinator and concierge team
• Work with peers to further the mission, goals and culture of the agency
• Understanding of the android platform along with recognizing opportunities in the realm of content creation and VR
• Be able to research and vet talent based on client needs for the brand along with suggesting and curating talent lists for new targets for the program
Qualifications:
• Bachelor's Degree preferably in Communications, English, Public Relations or Marketing
• 5 years agency or entertainment marketing experience, preferably in an entertainment agency
• Strong ability to network within the entertainment industry and maintain relationships
• High proficiency in the complete Microsoft Office suite (PowerPoint, Excel, Word, etc.) and excellent understanding of utilizing online and network-based tools for research purposes
• Ability to time manage, meet deadlines, and multi-task
• Excellent written, verbal and interpersonal communication skills
• Confident in ability to effectively outreach and leverage resources and connections to go above and beyond to get the job done
• Ability to handle yourself professionally under pressure
• The ability to travel up to 25% of the year
PMK• BNC is an equal opportunity employer M/F/V/D