Manager, Strategic Insights & Analytics
PMK*BNC
Los Angeles, CAThis was removed by the employer on 5/12/2017 11:31:00 AM PST
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Full Time Job
We are currently seeking a Manager to support the Strategic Insights & Analytics group in our Los Angeles, CA location. The ideal candidate will be a strategic and analytical thinker capable of looking at complex business problems and fostering a culture of enthusiasm around creative solution development. The candidate will be able to pull data together quickly and bring forth impactful insights. They will lead a team of researchers and analysts dedicated to supporting a wide range of Experiential, PR, Entertainment Marketing, Digital/Social and Promotions events. The manager will be responsible for providing analytical support to internal teams and clients. Creativity, strong interpersonal and communication skills as well as a leadership presence are essential.
The Strategic Insights & Analytics group uses in-depth research and data to challenge clients' perceptions, identify opportunities, deliver insights and provide data driven solutions to a variety of situational barriers that enhance our clients' successes in the marketplace.
Who We Are:
PMK• BNC is a strategic marketing and communications firm that specializes in Entertainment and popular culture. PMK• BNC represents many of the world's most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK• BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Primary Responsibilities:
• Partner with client teams to translate marketing and business objectives into an appropriate measurement framework to track performance
• Serve as day-to-day leader of a team of researchers and analysts providing direction and recommendations for measurement, analytics and insight development.
• Review reporting deliverables to ensure analytics are sound, key findings and recommended actions are appropriate, reports are visually impactful and client expectations are met.
• Identify areas of opportunity and optimization in future campaigns and clearly articulate these to the internal teams as well as the client
• Provide KPI performance monitoring – ongoing measurement and reporting of various metrics from quantitative and qualitative research, monitoring systems and other data sources.
• Review data sets and reports for accuracy, validity, data integrity and insights
• Collaborate with internal teams and client; participate in and lead client meetings, conference calls and presentations
• Work with Strategic Insights & Analytics leadership team to allocate resources, develop and train team members
• Manage vendors and/or outside partners for data tools and collection
• Explore innovative measurement tools, methodologies and approaches as to create new efficiencies and solutions
• Serve as a resource and subject matter expert on market research vendors, analytics tools and best practices
• Flexibility in work schedule required with weekend / evening hours
• Occasional travel may be required
Required Experience and Skills:
• Bachelor's degree. Advanced degrees preferred
• Minimum 5-7 years of experience in data analysis, consumer insights or market research
• Track record in working to tight deadlines, analysing and amalgamating large, complex streams of data
• Ability to communicate complex information clearly and concisely
• Digital marketing related experience required, strong knowledge of social media and emerging digital trends
• Comprehensive understanding of metrics – media, marketing, business and statistics
• Skilled at creatively visualizing information and data
• Manages multiple priorities, high pressure and meets tight deadlines
• Team player with an ability to envision the big picture while focusing on the details
• Strong leadership and team management skills with collaborative workstyle
• Solid written and verbal communication skills
• Excellent attention to detail
• Creative problem solving skills
• Exceptional project management skills
• Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access)
• Extensive experience using analytics and visualization tools (e.g. Excel, SQL, SPSS, Excel Macros, Tableau, Piktochart, Visual.ly etc.)
• Experience managing vendors and/or outside partners
• Manage and develop strong client relationships, both internal and external
PMK• BNC is an equal opportunity employer M/F/V/D