Manager, Strategic Insights & Analytics
PMK*BNC
Los Angeles, CAThis was removed by the employer on 2/22/2016 10:31:00 PM PST
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Full Time Job
Manager, Strategic Insights & Analytics
We are currently seeking a Manager to support the Strategic Insights & Analytics group in our Los Angeles, CA location. The ideal candidate will be an analytical thinker able to pull together data quickly and bring forth impactful insight. The candidate will oversee a team of analysts dedicated to analysing a wide range of Direct-to Consumer promotions and lead the team as they weave data from various sources together to provide insight-driven stories and recommendations to our clients. This individual should be comfortable with data crunching with an extreme eye for detail and be able to translate complex information clearly and concisely. This role requires exceptional leadership skills and excellent verbal and written communications skills.
The Strategic Insights & Analytics group uses in-depth research and data to challenge clients’ perceptions, identify opportunities, deliver insights and provide data driven solutions to a variety of situational barriers that enhance our clients’ successes in the marketplace.
Who We Are:
PMK• BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators, as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which build audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK• BNC is a part of the Interpublic Group of companies (NYSE: IPG).
Primary Responsibilities:
• Partner with client teams to translate marketing and business objectives into an appropriate measurement framework to track performance of promotional campaigns
• Serve as day-to-day leader of a team of analysts providing analytical & quantitative support
• Examine data, identify patterns and interpret results to create an insightful story and business recommendations
• Identify areas of opportunity and optimization in future campaigns and clearly articulate these to the internal account team as well as the client
• Provide promotion performance monitoring – ongoing measurement and reporting of promotions success
• Review data sets and reports for accuracy, validity, data integrity and insights
• Collaborate with account teams to create visually impactful reports and evaluations
• Assess ad-hoc requests from account team and client and ensure accurate fulfilment in a timely manner
• Prepare client ready presentations and reports; participate in client meetings, conference calls and presentations
• Lead project team in achieving goals including direct management of team members
• Manage vendors and/or outside partners for data tools and collection
• Explore innovative measurement tools, methodologies and approaches as to create new efficiencies and solutions
• Serve as a resource and subject matter expert on market research vendors, analytics tools and best practices
Required Experience and Skills:
• Bachelor’s degree. Advanced degrees preferred (preferably on Economics, Math)
• Minimum 5-7 years of experience in data analysis, consumer insights or market research
• Track record in working to tight deadlines, analyzing and amalgamating large, complex streams of data
• Team player with an ability to envision the big picture while focusing on the details
• Strong leadership and team management skills
• Manage and develop strong client relationships, both internal and external
• Ability to communicate complex information clearly and concisely
• Digital marketing related experience required, strong knowledge of social media and emerging digital trends
• Skilled at creatively visualizing information and data
• Manages multiple priorities, high pressure and meets tight deadlines
• Solid written and verbal communication skills
• Excellent attention to detail
• Creative problem solving skills
• Exceptional project management skills
• Must have excellent computer skills, expert in Microsoft Office (Excel, PowerPoint, Word, Access)
• Extensive experience using analytics and visualization tools (e.g. Excel, SQL, SPSS, Excel Macros, Tableau, Piktochart, Visual.ly etc.)
• Experience managing vendors and/or outside partners