Director, Brand Communications
PMK*BNC
New York, NYThis was removed by the employer on 6/6/2017 4:31:00 PM PST
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Full Time Job
PMK• BNC's New York Brands practice is seeking a dynamic Director to manage top-tier, national consumer brand accounts across consumer technology, lifestyle and other verticals.
This individual will bring a verifiable track record of developing and implementing successful, integrated PR strategies, including breakthrough media relations, leveraging social media and activating influencers. This person has excellent project management skills, people-management skills and has mastered the client/agency process. She/he will bring an entrepreneurial mindset to the account and an inspirational style to managing the team.
Ideal candidate will have strong experience in the consumer products category successfully leveraging brand initiatives, entertainment partnerships, brand history/narrative and creative programming through PR, generating measurable results against client goals. Viable candidates can point to specific experience successfully leading their teams in the planning, development and execution of best-in-class, multi-channel PR programs including: media relations, brand positioning, content development, talent engagement, budget management and client/account management.
Who We Are:
PMK• BNC is the global leader in Lifestyle, Entertainment and Popular Culture. We specialize in enhancing clients relationships with consumers, fans and communities through the passion points of entertainment, sports, music, fashion, technology, art and philanthropy. We are pioneers in the strategic development and use of non-traditional marketing solutions grounded in Public Relations. With more than 250 employees spanning offices in Los Angeles, New York and London, we engage in public relations, event marketing, experiential marketing strategies, celebrity/influencer marketing and outreach, product integration, sponsorship, content creation and brand consultation.
Responsibilities:
• Serve as day-to-day project lead for account team, managing team members ranging from account supervisors to administrative assistants
• Develop and maintain strong relationship with clients with ability to work out of clients' office
• Create and deliver presentations and plans
• Establish and grow deep network of contacts with consumer, sports and entertainment press
• Identify, develop productive relationships with and manage third-party vendors
• Implement successful media activation plans and provide direction and guidance to account team
• Attend internal and client meetings - provide ongoing communications and feedback
• Supervise writing and editing of media materials and provide direction to ensure quality control
• Interface across both client and agency marketing verticals to ensure coordinated PR campaigns
• Identify and develop client growth opportunities
Qualifications:
• Bachelor's Degree, preferably in Communications, Public Relations, Marketing or Business Administration
• 9 years of media relations experience; large agency/client experience is a plus
• Lifestyle and technology category experience required, with mobile industry experience a plus
• Track record of successfully developing media strategies, identifying story angles, developing press materials and securing top-tier coverage for clients
• Exceptional judgment when working with media, team members, client contacts and vendors
• Successful in managing multiple short- and long-term plans simultaneously
• Experience engaging mid- to senior-level clients
• Strong leadership and team management skills
PMK• BNC is an equal opportunity employer M/F/V/D