Director - Automotive/ Lifestyle Brand - Communications/ Media Relations
PMK*BNC
New York, NYThis was removed by the employer on 8/5/2016 12:31:00 PM PST
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Full Time Job
DIRECTOR, BRAND COMMUNICATIONS
PMK• BNC New York is seeking a Director, Brand Communications to lead product communications for a major luxury automotive brand across auto, technology, lifestyle, motorsport, innovation and other verticals.
Ideal candidates will have strong senior-level experience in the automotive category successfully leveraging their product, brand initiatives, media partnerships, brand history/narrative and creative programming through PR and social media, generating measurable results against client goals. A clear, high-level understanding of the automotive industry and how brands can maximize their value in the changing media landscape are required.
This person has excellent people-management skills and has mastered the client/agency process. She/he will bring an entrepreneurial mindset to the account and inspirational, mentoring style to managing the PMK• BNC account team.
Viable candidates can point to specific experience successfully leading their teams/client in the planning, development and execution of best-in-class, multi-channel PR programs including high-profile media relations, social media outreach, brand positioning, influencer relations, content development, talent engagement, budget management and client/account management.
PRIMARY RESPONSIBILITIES:
• Partner closely with senior members of client team to ensure communications efforts are aligned with strategic brand and business objectives
• Lead account teams to develop creative, results-driven communications programs that exceed client objectives and expectations
• Incorporate digital platforms and understand how to leverage them to achieve overall public relations objectives
• Leverage top-tier media relations relationships to accomplish objectives
• Keep client programs on schedule/budget and ensure all deadlines are met
• Serve as senior contact for the client regarding strategic counsel, account management and new opportunities and address any issues
• Develop quality assurance standards and ensure client satisfaction
• Oversee PMKBNC account team’s work and provide direction to ensure quality control
• Provide leadership, direction and guidance to account teams
• Develop and coach account teams for peak performance
• Work with peers to further the mission, goals and culture of the agency
• Mentor individuals so that they are able to achieve their professional goals
• Ensure account profitability
• Travel required
• Assess new business leads, and participate in pitch development and/or presentations
REQUIRED EXPERIENCE AND SKILLS:
• 7-10 years’ experience including agency experience
• Experience in the automotive category is a MUST
• Strong experience with both social and traditional media
• Successful management of multiple account teams
• Ability to evolve and elevate PMK• BNC processes and client strategies with changing trends in the media landscape
• Experience in managing scopes of work and budgets
• Commitment and dedication to the agency's success as well as individual career
• Can anticipate client and team needs
• Experience participating in new business pitches
WHO WE ARE:
PMK• BNC is an influential communications, marketing and consulting company representing many of the world’s most prominent actors, actresses, musicians, films, production companies, TV properties, authors, sports figures and content creators, as well as leading consumer brands and prestigious special events. The agency employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. The influential marketing and consulting agency thrives on being ahead of the curve and specializes in working with their clients to create ideas which build audiences, increase awareness and engage the consumer through the passion points of pop culture: music, sports, film, television, celebrity, technology, philanthropy, art and fashion. PMK• BNC is a part of the Interpublic Group of companies (NYSE: IPG).
PMK• BNC is an equal opportunity employer M/F/V/D