VP, E-Commerce, Sales Development
Nickelodeon
New York, NYThis was removed by the employer on 9/18/2017 8:56:00 AM PST
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Full Time Job
Overview and Responsibilities
E-Commerce retailers are the fastest growing segment in U.S. Retail Landscape and in the sales of our Nickelodeon Licensed Products. This role develops the appropriate sales and marketing plans within allocated budgets to deliver growth for the both the NCP business and the broader Nickelodeon relationship in general in these important channels. This role will build relationships and programs to maximize sales potential in all E-Commerce channels. This position will also work closely with the Retail Marketing team to create differentiated marketing programs that are both 365 days a year “evergreen” and event-based. This role will develop strong working relationships within the NCP Lines of Business to insure the right licensing partners are being signed and the right products are being developed to grow the business in this channel.
Develop and execute strategies and programs designed to maximize Nickelodeon revenues with E-Commerce retailers including Amazon.com, Walmart.com, Target.com, Jet.com and ToysRUs.com.
• Build relationships and gain new business and space for Nickelodeon Licensed Products in these channels.
• Execution of all Retail programs sold and developed.
• Develop strong relationships with our licensing partner’s retails sales and marketing teams focused on these accounts.
• Develop presentations for both internal and external purposes to gain support for retail initiatives
• Be responsible for the overall business in these Retail Channels to maximize revenues, ensure consistency and minimize duplication.
• In conjunction with the VP of Retail Marketing in NYC, provide linkage into Consumer Marketing, and Digital
• Manage the specific retail marketing budgets for these channels together with Retail Marketing department.
• Work with key licensing partners and the Consumer Products team to:
• Develop retail-specific programs designed to maximize Viacom/Nick’s revenues
• Develop marketing programs for key Nickelodeon priority products to ensure sell-in and sell-thru
• Manage and assist in the development of the retail sales and marketing directors, managers and coordinators
• Develop strong understanding of all of the assets of the company to devise/execute account-specific plans, including:
• Integrated Marketing & Partnerships
• Digital
• Lines of Business (Product Development)
• Executive leadership
• Create customized sales presentations
• Create ideas that can be leveraged with the account to develop incremental selling opportunities
Basic Qualifications
• 8 years experience in E-Commerce retail sales, retail promotions or marketing
• 5 years of leading a team of at least 2 people
• Bachelor’s degree
Additional Qualifications
• Outstanding leadership and sales skills
• Strong strategic thinker who can set goals and develops operational plans and processes
• Experience leading teams and multi-million dollar budgets
• Very strong written and oral communication and visual presentation skills
• Strong analysis skills
• Strong organizational skills
• Strong presentation skills (building a story and presenting it)
• Can influence and lead creative groups
• Ability to manage multiple tasks
• Skill in Microsoft Word, PowerPoint, Keynote for Mac and Excel
• Strong creative mind – can develop ideas that will work for both sales and marketing solutions with retailers
• Leads or contributes to complex projects and develops solutions
• Manages diverse projects and assignments
• Provides expert support to one or more departments
• Works well under pressure and with many pending deadlines
• Can motivate a crowd of people with enthusiasm and leadership abilities
• Understands the nuisances of third party relationships in licensing that influence the ability and opportunity to sell and market our brands
• Experience of success in a matrix management environment
• Experience analyzing and developing 360 degree marketing plans for consumer products
• Relationships with E-Commerce Retailers
• Work experience at two of the following three preferred: E-Commerce, Mass Account Dot Com, entertainment company, toy company
• Proven track record of developing and executing successful digital commerce programs.
• Experience managing a P&L