Social Media Manager - Spain
Netflix
Amsterdam, NHThis was removed by the employer on 9/14/2017 10:11:00 AM PST
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Full Time Job
Netflix is looking for a Social Media Manager to lead social marketing and communications for Brand and our Originals in Spain.
While we regard community management as an essential and key function for this role, social marketing managers at Netflix do a lot more: they have a holistic view of the company and work closely with regional marketing and PR teams, as well as with other stakeholders to own the Brand social strategy, and lead the local campaigns both for our Global and Local Originals.
As such, social managers function as social strategists in charge of developing and executing campaigns designed to both sustain and bolster positive social engagement around key shows and Brand with an emphasis on high-impact executions capable of generating social spikes and earned media.
Specific responsibilities include:
• Leading creative campaigns for Brand and Originals by leveraging market and cultural insights to produce high-impact creative like this.
• Effective partnering with marketing and PR counterparts to build cross-functional campaigns and strategies.
• Determining and managing budgets for agency retainers, stunts and other campaign tactics like influencer outreach and social creator programs.
• Providing social insights to inform cross-country decision-making.
• Owning relationships with vendors as needed in order to ensure high quality standards and effective investment.
• Identify content creators and social influencers and work on establishing partnerships rather than merely transactional relationships with them.
• Interfacing with the Programmatic media buying team to provide the right social ad creative for specific target audiences.
Our ideal candidate will be:
• Deeply knowledgeable about social media and culture in Spain. The manager will be tapped into emerging platforms, aware of other successful campaigns, deeply knowledgeable of pop culture, and will have a vision for success in a competitive landscape. As a member of our lean and agile team, the successful employee will be as comfortable firing off a humorous tweet as they are writing strategy and producing a major campaign.
• Creative. Our social channels are one of the best tools we have to nurture relationships with members and make Netflix a brand people love so much they want to change their Facebook status to being ''In a serious relationship with Netflix.'' We need someone who can put forth big ideas, stunning creative, and spot on copy in support of new content, the product, and the brand. The winning manager will also be responsible for integrating social media into campaigns from our counterparts in PR and Marketing.
• Able to demonstrate a proven track record in project management. The candidate will have experience working with agencies and will have run successful campaigns for a major brand or entertainment property either in house or at an agency.
• An adult. Every tweet is an official statement from the brand. Our winning candidate will have a deep understanding of the business context and will make intelligent decisions that benefit the long term value of the brand. The candidate will also represent the social team in regional markets and to other departments, working closely with Netflix Marketing, PR, Product, Content Licensing, Customer Service, and Insights groups. The manager will exhibit quick thinking, great calm, excellent taste, and a good sense of humor.
• Fun. At the end of the day, we're selling entertainment. The successful manager will be someone who loves TV and film more than sharks love blood, and can speak naturally about the entertainment business, buzzworthy new TV shows, and the latest Oscar bait, as well as understanding how to connect these with the national conversation in noteworthy and innovative ways.
Qualifications:
• The candidate will have a bachelor's degree.
• A minimum of five years' experience working in a corporate, agency, or studio setting focused on social media and digital marketing communications.
This position is based in Amsterdam, and will require regular trips to Spain.