Researcher, Consumer Insights - Content
Netflix
Los Angeles, CAThis was removed by the employer on 7/11/2017 2:12:00 PM PST
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Full Time Job
The Role
Researcher is a valued consumer consultant who partners with our content team to help them tell incredible stories and the marketing team to help them develop world class campaigns. He/she will work closely with these teams to understand their insights needs, then develop and execute best-in-class research to address them.
We seek an individual who sees themselves in the following descriptions:
Has a wealth of industry experience:
• Is well-versed in entertainment research (TV/Film/Gaming), specifically around content development and marketing strategy
• Loves television and/or movies
• Has partnered closely with development, production or marketing teams
• Has a proven track record of applying insights to make a show, film or marketing campaign its best self
Is a standout internal consultant
• Is seen as a trusted and essential advisor to internal clients
• Understands how to turn consumer insights from ''he said she said'' into actionable findings that move the business forward
• Tells compelling stories using insights - you connect the dots and surface learnings from past research to apply today. You look for themes and big ideas across your work, and socialize them without prompting
• Has experience socializing research findings across different departments - PR, social, creative - and can pivot to the needs of each
• Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines for executive audiences
• Grasps overall business objectives and larger strategic context of any work that is done
Is a stellar researcher
• Experience with qual and quant research - comfortable managing both
• Knows how to execute research projects from the ground up
• Experience managing research in International markets is highly preferred, but not required
• Loves rolling their sleeves up and diving into projects - you may use vendors but if needed, you could also do most research tasks yourself
• Knows how to design a research project to meet the needs of the business question and can find which approach best serves the purpose
Is a great team member
• Is a self-starter, but loves working in a team and wants to avoid a silo environment
Essential qualifications:
• At least 4 years of hands-on experience in a market research agency or department (ideally a mix)
• At least 2 years of primary research experience in content development and marketing for film, TV series or gaming titles is required
• University Degree preferred
• Proficient in presentation, spreadsheet or word processing software
• On the ground experience in markets outside the US is ideal, but not required
• Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)