Manager, Social Media - Latin America
Netflix
Beverly Hills, CAThis was removed by the employer on 9/26/2016 11:11:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Broadcast News Category
Browse the Marketing Category
Search for Manager, Social Media - Latin America jobs in Beverly Hills-CA
Search all Manager, Social Media - Latin America postings
Full Time Job
Are you the ''New Black?'' Are you the one who knocks? The Daredevil trying to make the social space a better place?
Netflix is looking for a Social Media Manager to lead social marketing and communications for the Netflix brand in South America, with Argentina, Colombia and Chile as key focus areas. This position is based in Los Angeles.
While we regard community management as an essential and key function for this role, social managers at Netflix do a lot more than just publishing and replying to fans. Netflix social managers have a holistic view of the company and work closely with regional marketing and PR teams, as well as with other members of the social team tasked with building communities around our original shows. As such, social managers also function as social strategists in charge of developing and executing campaigns designed to both sustain and bolster positive social engagement around the brand; at time these are self-started campaigns, at others there are campaigns that live in PR or Marketing.
Specific responsibilities include:
• Determining and managing budgets for agency retainers, stunts and other campaign tactics like influencer outreach and social creator programs
• Managing existing agencies in the region and adjust or end relationships with vendors as needed in order to ensure high quality standards and effective investment.
• Developing strategies and tactics to produce brand narratives using established Netflix original shows as building blocks or proof-points, while leveraging the power of the brand to promote newer properties
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy or engineer cultural moments
• Identify content creators and social influencers in key market and work on establishing partnerships rather than merely transactional relationships with them
• Build relationship within representatives of key social platforms to procure first-to-market social strategies and tactics
• Interfacing with the Programmatic media buying team to provide the right social ad creative for specific target audiences
Our ideal candidate will be:
• Deeply knowledgeable about social media in South American markets. The manager will be tapped into emerging platforms, aware of other successful campaigns, and will have a vision for success in a competitive yet somewhat underdeveloped social landscape. As a member of our lean and agile team, the successful employee will be as comfortable firing off a humorous tweet as they are writing strategy and producing a major campaign for the brand or an original show
• Creative. Our social channels are one of the best tools we have to nurture relationships with members and make Netflix a brand people love so much they'd throw their pie for us. We need someone who can put forth big ideas, stunning creative, and spot on copy in support of new content, the product, and the brand. The winning manager will also be responsible for integrating social media into campaigns from our counterparts in PR and Marketing
• Able to demonstrate a proven track record in project management. The candidate will have experience working with agencies and will have run successful campaigns for a major brand or entertainment property either in house or at an agency
• An adult. Every tweet is an official statement from the brand. Our winning candidate will have a deep understanding of the business context and will make intelligent decisions that benefit the long term value of the brand. The candidate will also represent the social team in regional markets and to other departments, working closely with Netflix Marketing, PR, Product, Content Licensing, Customer Service, and Insights groups. The manager will exhibit quick thinking, great calm, excellent taste, and a good sense of humor.
• Fun. At the end of the day, we're selling entertainment. The successful manager will be someone who loves TV and film more than sharks love blood, and can speak naturally about the entertainment business, buzzworthy new TV shows, and the latest Oscar bait, as well as understanding how to connect these with the national conversation in noteworthy and innovative ways
Qualifications: The candidate will have a bachelor's degree and a minimum of five years' experience working in a corporate, agency, or studio setting focused on social media and digital marketing communications.