Consumer PR Manager - India
Netflix
Singapore, SGThis was removed by the employer on 6/3/2017 6:11:00 AM PST
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Full Time Job
We are looking for a talented Public Relations professional with a strong understanding of the consumer and media landscape in India.
The Consumer PR Manager will be a member of a small, seasoned group of professionals helping formulate, execute, and sustain a global media strategy for Netflix in Asia. The Communications function is viewed by Netflix senior management as strategically critical to building on the company's already impressive success in a fast-changing, highly competitive global media landscape.
The successful candidate will help build the Netflix brand and its service throughout India making use of multiple earned media channels, including broadcast, print, and online. Working with agency partners, this professional will be critical in promoting Netflix as a Brand including how we fit into people's lives through our content, our technology and our unique service. Working closely with the Publicity team, Marketing, and Social Media, this person will help build integrated Brand PR into 360 brand and show campaigns. The role has strong cross functional interaction with teams both in the US, Europe and Asia with a high level of visibility and impact within the business.
Understanding of the intersection between PR and social within the digital landscape is key.
In addition, the Manager must:
• Have experience working on global teams and managing global PR campaigns.
• Love brands, appreciate a good brief and understand what to do with a genuine insight.
• Understand how to build and maintain relationships with key journalists and different kinds of influencers on behalf of Netflix
• Be fluent in social media and marketing in order to partner effectively with these groups on campaigns and provide insight to different internal local teams on potential PR opportunities around Content Marketing initiatives
• Be capable as serving as a company spokesperson among press
• Be confident and creative in their writing, capable of crafting everything from executive messaging to consumer facing newsletters, press releases and everything in between
• Really loves entertainment...being a TV, movie or Netflix junkie is even better.
Qualifications:
• Have 7-10 years of experience in an in-house and/or agency setting used to working in a fast paced and ever changing environment. Experience working at or with an agency is a must.
• Of particular interest are candidates with broad knowledge of TV/film, entertainment, pop culture, lifestyle trends, etc. in general and in India.
To succeed at Netflix, the candidate must also possess the following characteristics:
• Creative Demonstrated ability to think innovatively-connecting the dots when others cannot. Able to make the leap from information to insight. Able to identify, nurture and help refine compelling creative ideas and concepts.
• Succinct Communicator
• Great writer and talker. Can organize, summarize, clarify and communicate ideas simply, succinctly and accurately. Has a quick intelligence, is fast on the feet and quickly responds to issues and questions. Doesn't need to ''check with the agency'' on every issue or for every answer. Says it like it is; not wrapped in political niceties.
• Pragmatic, Organized and Detailed Has a big capacity to both think and 'do'. Flourishes in a 'hands on' role,adding value at different levels. Is strong on detail and highly organized.
• A smart minimalist Keeps things simple. Knows that global communications can be made complex---and will resist and prevent that. Does not need or desire big budgets for big results. Believes one great person on the team is more valuable than 3 to 5 OK people---and wants to be that great person.
• Has a Point of View - An independent thinker willing and able to express and support a point of view.
• Pace Moves - at a nice clip and enjoys having multiple projects going at once. Can change course, be scrappy and get things done on short timeframes.
• Languages Ability to speak English is essential; Hindi is a plus
• An Adult - is a mature, fully-formed adult with a happy, well balanced life. Is motivated by what is best for Netflix.