Ad Operations Lead - Global
Netflix
Los Angeles, CAThis was removed by the employer on 9/25/2017 6:12:00 PM PST
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Full Time Job
The Opportunity:
It's an amazing time to join Netflix as we continue shaping the future of global entertainment. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. Marketing Operations at Netflix is focused on establishing a global operational center-of-excellence for cross-functional project management, creative production and execution of our marketing campaigns.
The Netflix Global Ad Operations team is responsible for architecting and activating all digital media campaigns (including RTB, paid social and reserve media) in support of our campaigns throughout the world. Reporting into the Director, Marketing Production, the Ad Operations Lead will play a pivotal role in ensuring effective and efficient execution workflow within our campaign operations. With continued international expansion of our marketing strategies and a growing slate of original series and films, it's a great time to join Netflix.
Responsibilities:
• Manage the trafficking, set-up and QA of our digital media campaigns for a specific region or set of campaigns
• Proactively seek out ways to solve for some of our inefficiencies. For example, identify areas in our workflow where an inordinate amount of time is spent on manual, non-value add work and propose potential resolutions.
• Identify ways to unlock value further upstream in our digital campaign planning, set-up, and optimization processes
• Maintain a strong relationship with Doubleclick specialists, staying abreast on the latest Doubleclick trafficking solutions and certification processes
• Continually push smooth integration of new creative formats and 3rd party partner technologies
Qualifications:
• Experience in ad operations and trafficking with a strong understanding of implementation factors, quality assurance best practice and legal standards
• Strong technical mind and background. Ability to delve into technical conversations with our ad technology, data science and engineering teams.
• 3-5 years of Digital Marketing experience
• Exposure to/experience with programmatic marketing systems (DSP, DMP, ad serving, Social Ads API Platforms, etc.)
• Strong grasp of digital marketing best practices
• Experience working in in Doubleclick Campaign Manager
• Experience with/exposure to setting up a/b and multivariable tests within ad serving platforms
• Experience with dynamic ad serving and DCO a plus
• Extraordinarily organized with a strong attention to detail
• Excellent communication skills - as the go-to person for our campaign execution, strong communication skills are a prerequisite for success.
Personality Attributes:
• See Who We Are and what our Culture is like.
• You are passionate and curious about all aspects of digital marketing and paid social creative.
• You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity.
• You are an agile, goal-oriented personality, driven to succeed and always up for a challenge!