Product Marketing Operations Specialist
NPR
Washington, DCThis was removed by the employer on 5/23/2017 9:44:00 AM PST
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Full Time Job
Overview:
NPR's Digital Media Product team looking for a Product Marketing Operations Specialist to provide day-to-day management of NPR’s Salesforce Marketing Cloud implementation. The successful candidate will work at the intersection of NPR’s news, programming, marketing and digital divisions to grow NPR’s digital platform audience, deepen user relationships with NPR and its Member Stations, and ultimately encourage national platform users to become donors.
This person is the primary steward and power user of NPR’s Salesforce Marketing Cloud instance. The successful candidate will show the capacity to both identify and execute high-value one-off campaigns, and to build the systems, automation workflows and templates that support strong day-to-day audience engagement practices. This role requires a near-fanatical devotion to data-driven decision-making, an understanding of database and CRM structure and functionality, and an unshakeable focus on audience service in our marketing and audience engagement efforts.
Essential Duties Include:
• Train users throughout the organization to send email via Salesforce Marketing Cloud with a particular focus on news and programming
• Design, document and enforce best practices in the platform
• Provide technical coordination for cross-divisional, multi-channel campaigns
• Connect individual campaigns and initiatives to larger organizational goals
• Measure and report results from campaigns and initiatives
• Contribute as an email and marketing automation expert to product development projects
• Evangelize data-driven, audience-focused digital marketing excellence across the organization
Qualifications:
• 1-3 years experience using Salesforce Marketing Cloud/ExactTarget, particularly Email Studio
• Bachelor’s degree or equivalent experience
• Demonstrated success in email marketing and marketing automation campaign execution
• Identify and execute tactical campaigns to accomplish organizational goals
• Communicate complex technical concepts to nontechnical stakeholders
• Willingness to dive right into the platform, learn the system, ask questions and start experimenting
• Drive diverse teams toward common goals
Bonus points for skills in:
• Email HTML, CSS
• SQL
• Salesforce Marketing Cloud Journey Builder
• Salesforce Sales Cloud, Service Cloud and/or Community Cloud
• Fundraising and/or lifecycle marketing
• Media/news industry
What else?
• We rely on and give back to the open source community
• Mac, Windows, whatever. Tell us which you prefer.
• We are diverse, lifelong learners and read omnivorously from NPR’s giveaway book shelf, regularly walk down the hall to Tiny Desk Concerts and tell coding jokes.
• We are a friendly bunch and expect the same from you, too.
• Ours is a shiny, new LEED Gold certified building in the NoMA neighborhood of Washington, DC.
NPR offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development. NPR is an Equal Opportunity Employer.
Keep up with us on Social Media on: Twitter at @NPRjobs, YouTube at NPR Life- as well as #NPRlife for 'behind the scenes' tweets from our colleagues.