Digital and Social Strategist
Midnight Oil AgencyBurbank, CA
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Full Time Job
So here's where you come in...
Midnight Oil is seeking a Strategist with a focus on digital, social media and brand, who is well-versed in content planning and creation, insight building, research, campaign executions and one-off activations.
This position requires a proactive leader who helps define the digital and social vision with a deep grasp of consumer behavior, ability to uncover insights and ultimately translate client needs into actionable strategies. You keep up with trends, understand platform and channel updates, and the potential ramifications on the larger scope of our clients' business.
You will have a high level of comfort in creating presentations for both internal and external parties as well as a collaborative nature, able to come together and work with different disciplines across the agency to fine-tune and perfect strategy, pitches and campaign executions.
Ideal candidates have a background in entertainment, including but not limited to video games, film, television, traditional and OTT content. They will also possess a strong understanding of social management, including growth and management tactics, reporting, and establishing KPIs to track against and illustrate ROI.
So here's what success in this position looks like…
Work directly with clients and account teams to understand overall goals & how they relate to a client's web, social and mobile presence
Work with account and creative teams to drive ideation, contribute ideas, and develop content for web, and social applications etc.
Conduct research utilizing resources such as Google Analytics, social analytics, syndicated research, social listening tools, and usability tests
Track trending topics, comb through large amounts of research, and identify and develop key insights that shape strategy
Strategize, track and analyze paid social media support
Create POV analyses, competitive reviews, case studies, educational materials, etc.
Analyze technology and industry trends
Oversee social conversation and engagement on brand channels, including but not limited to Facebook, Twitter, Instagram, YouTube, Tumblr, Google+, Snapchat, and Vine
Manage crisis communication, elevate issues and respond accordingly
You're prepared to win in this role if you possess…
A positive, can-do attitude with a high level of dedication and collaborative spirit in a team
Proactive approach to identify and solve problems before they arise
Excellent verbal and written communication skills
Superb and proven Research abilities
Commitment to continued learning and improvement
Digital experience including web, mobile, app, search engine, CRM/email, online advertising, influencer marketing, social media, content, and retail marketing
7-10 years of experience at an agency
Strong writing skills and tonal adaptability