Director Digital Sales & Marketing
Metro-Goldwyn-Mayer Studios Inc
Beverly Hills, CAThis was removed by the employer on 12/19/2014 3:08:00 PM PST
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Full Time Job
Director Digital Sales & Marketing (EST/TVOD)
Director – Digital Sales & Marketing (EST/TVOD )
Responsibilities:
Manage day to day relationships with MGM's existing distribution partners (cable, satellite, digital) in order to maximize revenue across platforms
Collaborate with Marketing team to develop title specific marketing plans for new release product
Drive incremental revenue by developing creative themed programs and stunts to promote catalog and TV titles
Develop and implement client promotional plans through various initiatives including advertising stunts, social media and platform specific programs
Present plans and initiatives to senior management
Facilitate delivery of materials; ensure that encodes/masters, artwork, metadata and product pricing is received in a timely and appropriate manner
Requirements:
BA/BS degree; Concentration in Marketing preferable
MBA preferred
5 years marketing and/or account management experience, including media campaign building, planning and budgeting
Proficiency in Word, Excel and PowerPoint
Background in entertainment marketing and/or advertising agency experience highly desirable
Experience managing direct client relationships as well as collaboration with internal peers and outside vendors to facilitate execution of marketing plans
Familiarity with digital distribution (PPV, VOD, EST, AVOD and SVOD) a plus