Marketing Manager Mom's Vertical

This is a Full Time Job

Maker Studios is looking for a Marketing Manager to develop and implement marketing strategies and advertising campaigns for our Moms-Focused YouTube channels and core programming. Experience in marketing to women and in-depth knowledge of online mom forums and mom blogs is essential.

MARKETING MANAGER MOM'S VERTICAL

Responsibilities include:

Researching the online moms sphere to discover potential partnerships with strategic talent and other contributors

Monitoring and tracking moms competition

Managing outreach to mommy bloggers and other online mom communities to build genuine and organic relationships

Developing and executing marketing strategies across a variety of media, tied to specific ROI and viewership goals

Carrying marketing campaigns from start to finish (programming, ad buys, coordination with YouTube and/or outside agencies, creative central services, PR) and coordinating implementation of sponsored program marketing across YouTube, web, and social media

Devising and delivering promotional giveaways

Managing and creating marketing materials collaterals and program grids (images, copy, video, etc)

Identifying profile-building opportunities like meeting engagements, seminars, and other industry events, and coordinating these appearances

Communicating with PR agencies/other external outreach companies and coordinating with other Maker Marketing staff and Marketing Director