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Director of Programming, Music
Maker Studios
Los Angeles, CA
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Title: Director of Programming, Music
Hiring Manager: General Manager, Entertainment
Location: Los Angeles, California
Department: Programming
FLSA Exemption: Exempt
Maker Studios is seeking a strong leader to establish and maintain the content programming strategy for our music vertical, which includes the Maker Music channel and our global network of Music talent. Working with the General Manager, this lead will establish and develop the vertical's slate of content while tracking content performance. This person will keep abreast of the competitive trends within the industry. Working across matrix teams including Production, Development, Marketing, and Sales, this leader will represent Maker Music in all areas of content programming and content development.
RESPONSIBILITIES
• Establish and maintain the Maker Music brand identity, oversee Music programming across the Maker network, and secure/execute strategic category partnerships according to business objectives and KPI's as directed by the General Manager
• Work closely with General Manager to develop programming strategy across digital platforms, including a blend of licensed content, original production, content integrations, and 3rd party partner programs
• Lead the development of branded entertainment opportunities in conjunction with the Sales Packaging team, including - built if sold? concepts, event activations, brand integrations across the network, custom solutions, etc.
• Build content schedule and editorial calendar that captures the highly relevant events, tentpoles, and trends that speak to our Music audience and advertising partners
• Oversee audience development plan in conjunction with our Marketing and Network Partnership teams to maximize viewership across platforms (including windowing strategies) and hit audience KPI's
• Maintain high degree of knowledge of events, trends and competition in the Music world, and filter important info to General Manager
• Drive research requests and interpret data to inform programming and partnership decisions in accordance with business objectives and KPI's
• Maintain high level of quality control across all content output to ensure brand consistency and adherence to programming objectives
• Participate in industry and consumer facing events in assigned areas of content as needed
• Track and report KPIs on the vertical on a regular basis, including booked revenue, partnership pipeline, viewership growth across platforms, and other TBD standards
QUALIFICATIONS
• At least 3 years of prior hands-on programming, editorial, and business strategy experience in video with a focus on Music content and/or related field
• 5 years? experience preferred
• A to Z understanding of music licensing for video with successful track record of working with music publishers
• Background includes working with a diverse portfolio of advertisers and agencies to develop marketing campaigns, integrated marketing strategies, and/or branded entertainment programs
• 4 year college degree preferred
• Ability to lead in a matrixed environment
• Strong financial measurement and business acumen
• Familiarity with media planning and emerging digital disciplines
• Strong written and verbal communication skills
• Ability to work well with other department members
• Flexibility and adaptability to handle changing market conditions and workload
• Flawlessly meticulous, detailed, highly accurate and extremely organized
• Thrives under pressure and enjoys working in a high-intensity environment, long hours and meeting tight deadlines
• Reads widely, creative, resourceful, team player, excellent interpersonal skills
Don't worry we have a lot of jobs on the site like this one;
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Browse the Music Category
Search for Director of Programming, Music jobs in Los Angeles-CA
Title: Director of Programming, Music
Hiring Manager: General Manager, Entertainment
Location: Los Angeles, California
Department: Programming
FLSA Exemption: Exempt
Maker Studios is seeking a strong leader to establish and maintain the content programming strategy for our music vertical, which includes the Maker Music channel and our global network of Music talent. Working with the General Manager, this lead will establish and develop the vertical's slate of content while tracking content performance. This person will keep abreast of the competitive trends within the industry. Working across matrix teams including Production, Development, Marketing, and Sales, this leader will represent Maker Music in all areas of content programming and content development.
RESPONSIBILITIES
• Establish and maintain the Maker Music brand identity, oversee Music programming across the Maker network, and secure/execute strategic category partnerships according to business objectives and KPI's as directed by the General Manager
• Work closely with General Manager to develop programming strategy across digital platforms, including a blend of licensed content, original production, content integrations, and 3rd party partner programs
• Lead the development of branded entertainment opportunities in conjunction with the Sales Packaging team, including - built if sold? concepts, event activations, brand integrations across the network, custom solutions, etc.
• Build content schedule and editorial calendar that captures the highly relevant events, tentpoles, and trends that speak to our Music audience and advertising partners
• Oversee audience development plan in conjunction with our Marketing and Network Partnership teams to maximize viewership across platforms (including windowing strategies) and hit audience KPI's
• Maintain high degree of knowledge of events, trends and competition in the Music world, and filter important info to General Manager
• Drive research requests and interpret data to inform programming and partnership decisions in accordance with business objectives and KPI's
• Maintain high level of quality control across all content output to ensure brand consistency and adherence to programming objectives
• Participate in industry and consumer facing events in assigned areas of content as needed
• Track and report KPIs on the vertical on a regular basis, including booked revenue, partnership pipeline, viewership growth across platforms, and other TBD standards
QUALIFICATIONS
• At least 3 years of prior hands-on programming, editorial, and business strategy experience in video with a focus on Music content and/or related field
• 5 years? experience preferred
• A to Z understanding of music licensing for video with successful track record of working with music publishers
• Background includes working with a diverse portfolio of advertisers and agencies to develop marketing campaigns, integrated marketing strategies, and/or branded entertainment programs
• 4 year college degree preferred
• Ability to lead in a matrixed environment
• Strong financial measurement and business acumen
• Familiarity with media planning and emerging digital disciplines
• Strong written and verbal communication skills
• Ability to work well with other department members
• Flexibility and adaptability to handle changing market conditions and workload
• Flawlessly meticulous, detailed, highly accurate and extremely organized
• Thrives under pressure and enjoys working in a high-intensity environment, long hours and meeting tight deadlines
• Reads widely, creative, resourceful, team player, excellent interpersonal skills
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