Director of Programming, Life Style
Maker Studios
Los Angeles, CAThis was removed by the employer on 9/22/2014 4:39:00 PM PST
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Full Time Job
Hiring Manager: General Manager of Life Style
Location: Los Angeles, California
Department: Programming
FLSA: Exempt
Maker Studios is seeking a strong leader to establish and maintain the content programming strategy for an assigned category of LIfe Style, which may include Travel, Food, Fitness, and/or Living/DIY. Working with the General Manager, this lead will establish and develop the vertical’s slate of content while tracking content performance. This person will keep abreast of the competitive trends within the industry. Working across matrix teams including Production, Development, Marketing, and Sales, this leader will represent the content vertical in all areas of content programming and content development.
RESPONSIBILITIES
• Establish and maintain vertical brand identity, oversee vertical programming in partnership with the Studio, and secure/execute strategic category partnerships according to business objectives and KPI’s as directed by the General Manager.
• Work closely with General Manager to develop programming strategy across digital platforms, including a blend of licensed content, original production, content integrations, and 3rd party partner programs.
• Build content schedule/grid and editorial calendar capturing the highly relevant events, tentpoles, and trends that speak to our audience and advertising partners.
• Oversee audience development plan in conjunction with Marketing/Social and Network Partnership teams to maximize viewership across platforms (with windowing strategies) and hit audience KPI’s.
• Lead the development of branded entertainment opportunities in conjunction with the Sales Packaging team, including “built if sold” concepts, event activations, brand integrations across the network, custom solutions, etc.
• Maintain high degree of knowledge of events, trends and competition in assigned category and filter important info to General Manager.
• Drive research requests and interpret data to inform programming and partnership decisions in accordance with business objectives and KPI’s.
• Maintain high level of quality control across all content output to ensure brand consistency and adherence to programming objectives.
• Participate in industry and consumer facing events in assigned areas of content as needed.
• Track and report KPIs on the vertical on a regular basis, including booked revenue, partnership pipeline, viewership growth across platforms, and other TBD standards.
QUALIFICATIONS
• At least 3 years of prior hands-on programming, editorial, and business strategy experience in media with a focus in digital or video.
• 5 years of experience preferred.
• 4 year college degree preferred.
• Ability to lead in a matrixed environment.
• Strong financial measurement and business acumen.
• Familiarity with media planning and emerging digital disciplines.
• Strong written and verbal communication skills.
• Ability to work well with other department members.
• Flexibility and adaptability to handle changing market conditions and workload.
• Flawlessly meticulous, detailed, highly accurate and extremely organized
• Thrives under pressure and enjoys working in a high-intensity environment, long hours and meeting tight deadlines.
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Reads widely, creative, resourceful, team player, excellent interpersonal skills.
Equal Employment Opportunity Employer