Digital Strategist
Maker Studios
Los Angeles, CAThis was removed by the employer on 5/29/2015 8:47:00 AM PST
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Full Time Job
Digital Strategist, YouTube
Job Description:
Responsibilities
Purpose of Position:
Content strategy and YouTube best practices are important tools that serve our talent and drives views to our network.
The Optimization Marketer will work with a talented team of digital experts to drive results via strategic content marketing recommendations, data driven content performance analysis, conversion of hard numeric data, and the utilization of market research to influence decisions
Key Responsibilities:
Make content strategy recommendations supported by YouTube Analytics data insights.
Recommend and implement video SEO and YouTube best practice strategies for talent channels and new uploads. Includes content strategy, titles, tags, descriptions, thumbnails, annotations, and more.
Identify YouTube best practices via data driven testing and analysis.
Analyze and report on viewership and audience growth across thousands of YouTube channels
Digital market research for special projects
Convert hard numeric data into compelling marketing stories
Generate visually consumable reporting
Keep abreast of the latest changes and trends across YouTube and other social media platforms
Basic Qualifications
Requirements:
Bachelor's degree from 4-year program or equivalent
2-5 years' experience in digital marketing / social media
Expert user on YouTube platform (Interview process will include a basic test on YouTube best practices)
Expertise with YouTube Analytics (YTA) and analytic tools including but not limited to: comScore and Google analytics or social analytic tools such as Twitter, Facebook, Insight, Abode Social, etc.
Specific software: web, social analytics, reporting and analysis, media research and benchmarking
Experience with marketing key performance indicators (KPI)
Advanced Excel and PowerPoint skills
Attention to detail and deadlines
Ability to manage multiple priorities across teams
Exceptional communication skills (both oral and written)
SEO experience a plus
Intermediate graphic design skills a plus including Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Dreamweaver, Adobe Flash