Director, Digital Research & Insights
MTV
New York, NYThis was removed by the employer on 5/29/2017 6:54:00 PM PST
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Full Time Job
Overview and Responsibilities
The MTV Research Group is looking for a data-driven and passionate person to join the Digital Insights team. We seek and industry expert who will lead a team of analysts to provide data, insights, and recommendations to executives, editors, producers and other key stakeholders. This person will employ a diverse range of research methods, such as focus groups, interviews, quantitative surveys and data analysis. Projects will range from understanding audiences around cultural events like the VMAs, to segmentation analysis on social media and news consumption, as well as assessing the role social media and connected devices play in our audience’s lives.
Reporting to the VP of MTV Digital Research, the right candidate will be a seasoned researcher who thinks beyond pure numbers and has a creative approach to understanding complex questions. The desired candidate will be curious by nature, bringing a passion for news, technology and media and a desire to impact culture.
Basic Qualifications
• Bachelor's Degree
• 7 yrs in research, social analytics or audience development
• Must be adept at qual and quant research
• Expertise with Omniture, and experience with Parse.ly, and additional news/social reporting tools
• Knowledge and experience in SEO and Social Media audience segmentation
• Traffic forecasting
• Omniture implementation experience
Additional Qualifications
• A gift for telling stories with data
• A proven strategist
• Ability to multitask and problem solve under deadlines
• Team player with ability to collaborate across multiple teams and disciplines
• A skill for distilling complex analytics into clear, actionable insights
• A deep understanding of social dynamics and user behavior
• A deep understanding of digital news media and timelines, social media platforms and video platforms
• Team management experience
• Communicate results and strategic recommendations in compelling and creative ways