Brand Manager - Home Entertainment Marketing
Lionsgate
Santa Monica, CAThis was removed by the employer on 6/22/2015 9:21:00 AM PST
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Full Time Job
Lionsgate has an immediate opening for a Brand Manager to handle all aspects of Home Entertainment marketing (Packaged and Digital media) for Television and Family titles.
Responsibilities:
• Manage a portfolio of physical and digital home entertainment products though delivery, marketing, and promotions.
• Develop and implement integrated marketing plans and strategies in conjunction with internal teams, partner studios, networks, producers, toy partners, and licensees
• Manage the creative process to ensure the proper execution of all advertising, marketing materials, product design/packaging and promotional development.
• Lead the integration of Sales, Marketing, Legal, and Operations to ensure proper execution.
• Oversee media and publicity campaigns, as well as promotional partnerships, to drive awareness and support retail accounts.
• Create and manage financial budgets for all projects and promotions coordinated with business plan objectives.
• Supervise an Assistant Brand Manager.
The successful candidate will have at a minimum of 5 years of brand management experience. Home entertainment industry or consumer packaged goods experience strongly desired, experience within the television industry a plus. Should be highly motivated with strong organizational and interpersonal skills and the ability to multi-task and take initiative in a fast-paced environment.