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Research Marketing Manager
Liberman Broadcasting Inc
Irving, TX
Uh oh, this posting was removed on 8/22/2016 9:06:00 AM PST
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LBI Media, Inc.
Research Marketing Manager
We are LBI Media, Inc., the largest privately-held, minority-owned Spanish-language broadcaster in the United States which owns TV and radio stations operating in several top Hispanic markets, the parent company of the Estrella TV Network, and the fastest growing television networks in the U.S. We are looking for talented and passionate people who want to grow with us.
Position Summary:
The Research Marketing Manager will assist in the design, analysis and execution of research-based solutions for LBI Media Inc's Sales, Affiliate, Audience Tracking and Measurement, Programming, Digital, Marketing and Communications research efforts.
Overview:
• Provide senior leaders and executive management with strategic insight to maximize ad sales, brand and position the network and stations with viewers and advertisers in a distinctive, insightful and creative way.
• Provide custom qualitative and quantitative analysis, optimize all research systems: focus groups, pilot tests, branding studies, competitive analysis to maximize ratings and demographic performance, programming inventory, audience flow, audience skew and retention.
• Provide programming estimates and lifestyle research for all sales efforts.
• Help grow and maximize sales revenue through insightful research presentation decks and sales packages.
• Advise on strategic opportunities to increase network awareness, create effective campaigns, understand viewers and potential viewers, and generate trade and consumer press.
• Advise on how to increase awareness and usage of digital properties, and understand digital environment.
Responsibilities:
• Send out daily overnights and create one sheets for ratings success
• Update local program grids for Estrella TV Dallas & Houston markets
• Maintain up-to-date TV programming in Nielsen's MyEvents system
• Provide monthly, quarterly, and ''by request'' advertiser & category reports from Media Monitors
• Develop programming one sheets, sales presentations, viewer profiles, comparative analysis, ratings efficiency reports & special assignments for Estrella TV and its Dallas radio properties
• Provide monthly rankers, trends and book breakouts by analyzing & reporting ratings success for TV and Radio properties
• Act as the Nielsen & Media Monitor station contact/liaison.
• Update weekly ratings performances
• Attend and participate in weekly sales meetings to keep the local sales teams informed on programming updates, market competitive, and ratings trends.
Requirements:
• Bachelor degree preferred with minimum 3 years media research experience.
• Creative and strategic thinker with advanced analytic skills.
• Ability to discern trends in the industry and understand the competitive landscape.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Thorough knowledge of Nielsen Media Research Databases, Media Monitor and Simmons.
• Ability work in a fast paced environment, multi-task and juggle competing priorities.
• Excellent written, verbal, communication, interpersonal skills and analytical skills.
• Must be detailed oriented.
• Knowledge of Digital environment.
• Bilingual: English/Spanish a plus, but not a requirement.
Eligibility Requirements:
•
• Must be willing to work in Dallas, TX
• Must be willing to undergo a pre-employment background investigation
• Must have legal authorization to work in the United States
• Must be 18 years or older
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
LBI is an Equal Opportunity Employer.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Browse the Radio Category
Browse the TV Station Category
Search for Research Marketing Manager jobs in Irving-TX
LBI Media, Inc.
Research Marketing Manager
We are LBI Media, Inc., the largest privately-held, minority-owned Spanish-language broadcaster in the United States which owns TV and radio stations operating in several top Hispanic markets, the parent company of the Estrella TV Network, and the fastest growing television networks in the U.S. We are looking for talented and passionate people who want to grow with us.
Position Summary:
The Research Marketing Manager will assist in the design, analysis and execution of research-based solutions for LBI Media Inc's Sales, Affiliate, Audience Tracking and Measurement, Programming, Digital, Marketing and Communications research efforts.
Overview:
• Provide senior leaders and executive management with strategic insight to maximize ad sales, brand and position the network and stations with viewers and advertisers in a distinctive, insightful and creative way.
• Provide custom qualitative and quantitative analysis, optimize all research systems: focus groups, pilot tests, branding studies, competitive analysis to maximize ratings and demographic performance, programming inventory, audience flow, audience skew and retention.
• Provide programming estimates and lifestyle research for all sales efforts.
• Help grow and maximize sales revenue through insightful research presentation decks and sales packages.
• Advise on strategic opportunities to increase network awareness, create effective campaigns, understand viewers and potential viewers, and generate trade and consumer press.
• Advise on how to increase awareness and usage of digital properties, and understand digital environment.
Responsibilities:
• Send out daily overnights and create one sheets for ratings success
• Update local program grids for Estrella TV Dallas & Houston markets
• Maintain up-to-date TV programming in Nielsen's MyEvents system
• Provide monthly, quarterly, and ''by request'' advertiser & category reports from Media Monitors
• Develop programming one sheets, sales presentations, viewer profiles, comparative analysis, ratings efficiency reports & special assignments for Estrella TV and its Dallas radio properties
• Provide monthly rankers, trends and book breakouts by analyzing & reporting ratings success for TV and Radio properties
• Act as the Nielsen & Media Monitor station contact/liaison.
• Update weekly ratings performances
• Attend and participate in weekly sales meetings to keep the local sales teams informed on programming updates, market competitive, and ratings trends.
Requirements:
• Bachelor degree preferred with minimum 3 years media research experience.
• Creative and strategic thinker with advanced analytic skills.
• Ability to discern trends in the industry and understand the competitive landscape.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Thorough knowledge of Nielsen Media Research Databases, Media Monitor and Simmons.
• Ability work in a fast paced environment, multi-task and juggle competing priorities.
• Excellent written, verbal, communication, interpersonal skills and analytical skills.
• Must be detailed oriented.
• Knowledge of Digital environment.
• Bilingual: English/Spanish a plus, but not a requirement.
Eligibility Requirements:
•
• Must be willing to work in Dallas, TX
• Must be willing to undergo a pre-employment background investigation
• Must have legal authorization to work in the United States
• Must be 18 years or older
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
LBI is an Equal Opportunity Employer.
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