Email Marketing Production Coordinator
Leaf GroupSanta Monica, CA
Full Time Job
The Email Marketing Production Coordinator will play an essential role in Leaf Group's Retention Marketing team. This position is production focused-providing critical support in the production and delivery of retention marketing programs across brands.
End-to-end campaign production: HTML coding, campaign setup, segment setup, and deployment of marketing communication programs on ESP platform
QA: Proof and QA campaigns to ensure 100% error free execution
Template Development: working with creative team help design and code improved email campaigns working in a responsive environment
Partner with brand, retention and creative teams on calendar management and coordination of creative development
Customer Segmentation: Build audience and targeting lists using ESP platform tools and SQL queries to improve efficiency of overall program
Meet daily email delivery deadlines while balancing multiple projects with clear communication around potential risks and issues
Build expertise and become subject matter expert around email design, production development and platform use.
Competitive Analysis: conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers and cadence/delivery timing
1-2 years of technical email marketing and production experience
Must have intermediate-level knowledge of HTML/CSS for email including email template design in a responsive environment
Familiarity with a leading ESP (Responsys, Exact Target, Marapost, etc.)
Basic to intermediate SQL skills
Basic knowledge of email best practices, design, technologies, trends and CAN-SPAM laws
Adobe Photoshop experience preferred
Strong organizational skills and the ability to effectively manage multiple projects at once with sharp attention to detail
Strong focus on teamwork and proven ability to partner across an organization
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
Excellent communication skills and ability to interface effectively with stakeholders
Leaf Group Ltd. (NYSE: LFGR) is a diversified Internet company that builds platforms across its media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group's branded content creation and programmatic advertising offerings help advertisers find innovative ways to engage with their customers.
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.
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