Research Analyst
KTXL
Sacramento, CAThis was removed by the employer on 10/8/2015 7:40:00 AM PST
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Full Time Job
ROLE:
The Research Analyst responsibilities include the evaluation and analysis of Nielsen, Scarborough, and other data, as well as preparation of reports and research presentations.
RESPONSIBILITIES:
• Development of sales tools related to program schedules, ratings estimates, post-analysis, specials, regular programming, digital and multi-cast assets.
• The creation of sales one-sheets and sales presentations.
• Responsible for programming, promotions and corporate projects concerned with qualitative and quantitative research.
- Compiling and maintenance of FCC reporting, EEO filing, and political advertising files, forms, and disclosures.
REQUIREMENTS/QUALIFICATIONS:
• Thinks strategically and acts tactically
• Analyzes issues thoroughly in order to make sound business decisions and solve problems effectively
• Takes initiative and makes decisions without daily guidance
• Works in a fast paced environment; handles multiple challenges simultaneously
• Effectively communicates with others; presents ideas, facts and technical information clearly
• Ability to develop and communicate effective and persuasive sales related presentations
• Must be proficient in Microsoft Office products including PowerPoint and Excel. Experience with Nielsen Arianna, WideOrbit, SQAD, Rentrak, or similar systems also highly desired.
• Preferred research experience in television and exceptionally strong written and verbal communication skills. College degree preferred.
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