EntertainmentCareers.Net
Director of Sales
KTXL
Sacramento, CA
This posting was expired and has been replaced by a new active listing on our site. Please click here to view and apply to that job
Uh oh, this posting was removed on 12/14/2015 9:07:00 AM PST
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Sales Category
Browse the TV Network Category
Search for Director of Sales jobs in Sacramento-CA
Director of Sales - KTXL, Sacramento, CA
Position Summary
Reporting to the Vice President and General Manager the Director of Sales is responsible for maximizing revenue for Tribune Company's KTXL station based in, Sacramento, CA. Responsible for driving key revenue streams, analyzes all sales variables to determine optimal strategic plan to achieve the revenue goals. Effective yield management, accurate forecasting, and budget creation/management (including spot television, web, mobile, and event marketing.) By policy and example, motivates, leads, and fosters a positive work environment for the entire sales department.
Primary Responsibilities
• Effectively lead and motivate station sales staff to achieve revenue plans. Staff can include Local/National/Digital Sales Managers, Local/Digital Account Executives, Sales Assistants and Research Analysts.
• Establish a clear vision for the department from revenue to behavior; set goals and standards; monitor performance and holds department accountable.
• Implement disciplined broadcast yield management and pricing strategies to overachieve station holding capacity.
• Provide station and Tribune leadership with comprehensive sales analysis, both verbally and in written communication, on a regular basis. This includes presentations on sales trends, market knowledge, and revenue achievement.
• Maximize 3rd party vendors, consultants and partners (e.g., Dolye, Media Monitors, etc.) that assist in achievement of revenue goals.
• Drive demand through development of unique non-spot initiatives, station projects, catagory opportunities; lead these new business efforts from strategy to execution.
• Report with accuracy on projected station and market revenues.
• Evaluate, hire, retain and develop sales staff. Provide timely coaching and candid feedback to insure goal achievement and career growth of direct reports.
• Contribute to the development and strength of the station department head team through effective and positive measures.
• Create and execute a plan to build a positive sales reputation within our industry and market; one based on service, integrity and growth.
• Develop and maintain positive and effective working relationships with clients and agencies on a local, regional and national level.
Requirements
• 8+ years of broadcast sales experience, 3+ years as LSM or GSM/DOS; preferably in a top 50 market and LPM experience desired.
• Undergraduate degree in business, marketing, communications or equivalent related experience.
• Proven track record of growing revenue, growing station market share, selling cross-platform, and new business development.
• Think strategically and act tactically; take initiative and makes decisions without daily guidance.
• Proficient in inventory management, pricing, and forecasting; WO, Matrix, and Sharebuilder experience a plus or advanced knowledge of television sales software systems and processes.
• Ability to create and foster a positive working environment with the sales team and key management staff members through a winning attitude, strong leadership and team building.
• Strong understanding of budget process and strategic planning with the ability to comprehend, analyze and present high-level business strategies to both internal and external groups.
• Analyze issues thoroughly in order to make sound business decisions and solve problems effectively.
• Ability to develop and communicate effective and persuasive sales related presentations.
Tribune Broadcasting, a division of the Tribune Company, is one of the country's leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company's broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV, Tribune Studios and Chicago's WGN-AM. News and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Sales Category
Browse the TV Network Category
Search for Director of Sales jobs in Sacramento-CA
Director of Sales - KTXL, Sacramento, CA
Position Summary
Reporting to the Vice President and General Manager the Director of Sales is responsible for maximizing revenue for Tribune Company's KTXL station based in, Sacramento, CA. Responsible for driving key revenue streams, analyzes all sales variables to determine optimal strategic plan to achieve the revenue goals. Effective yield management, accurate forecasting, and budget creation/management (including spot television, web, mobile, and event marketing.) By policy and example, motivates, leads, and fosters a positive work environment for the entire sales department.
Primary Responsibilities
• Effectively lead and motivate station sales staff to achieve revenue plans. Staff can include Local/National/Digital Sales Managers, Local/Digital Account Executives, Sales Assistants and Research Analysts.
• Establish a clear vision for the department from revenue to behavior; set goals and standards; monitor performance and holds department accountable.
• Implement disciplined broadcast yield management and pricing strategies to overachieve station holding capacity.
• Provide station and Tribune leadership with comprehensive sales analysis, both verbally and in written communication, on a regular basis. This includes presentations on sales trends, market knowledge, and revenue achievement.
• Maximize 3rd party vendors, consultants and partners (e.g., Dolye, Media Monitors, etc.) that assist in achievement of revenue goals.
• Drive demand through development of unique non-spot initiatives, station projects, catagory opportunities; lead these new business efforts from strategy to execution.
• Report with accuracy on projected station and market revenues.
• Evaluate, hire, retain and develop sales staff. Provide timely coaching and candid feedback to insure goal achievement and career growth of direct reports.
• Contribute to the development and strength of the station department head team through effective and positive measures.
• Create and execute a plan to build a positive sales reputation within our industry and market; one based on service, integrity and growth.
• Develop and maintain positive and effective working relationships with clients and agencies on a local, regional and national level.
Requirements
• 8+ years of broadcast sales experience, 3+ years as LSM or GSM/DOS; preferably in a top 50 market and LPM experience desired.
• Undergraduate degree in business, marketing, communications or equivalent related experience.
• Proven track record of growing revenue, growing station market share, selling cross-platform, and new business development.
• Think strategically and act tactically; take initiative and makes decisions without daily guidance.
• Proficient in inventory management, pricing, and forecasting; WO, Matrix, and Sharebuilder experience a plus or advanced knowledge of television sales software systems and processes.
• Ability to create and foster a positive working environment with the sales team and key management staff members through a winning attitude, strong leadership and team building.
• Strong understanding of budget process and strategic planning with the ability to comprehend, analyze and present high-level business strategies to both internal and external groups.
• Analyze issues thoroughly in order to make sound business decisions and solve problems effectively.
• Ability to develop and communicate effective and persuasive sales related presentations.
Tribune Broadcasting, a division of the Tribune Company, is one of the country's leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company's broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV, Tribune Studios and Chicago's WGN-AM. News and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
Per your acceptance of our Terms of Use, if you aggregate, display, copy, duplicate, reproduce, or otherwise exploit for any purpose any Content (except for your own Content) in violation of these Terms without EntertainmentCareers.Net's express written permission, you agree to pay EntertainmentCareers.Net three thousand dollars ($3,000) for each day on which you engage in such conduct.#10/13/2015 7:57:50 PM