Digital Sales Assistant
KTXL
Sacramento, CAThis was removed by the employer on 7/21/2015 7:55:00 AM PST
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Full Time Job
Digital Sales Assistant - KTXL Fox40 Sacramento, CA
Position Summary
Reporting to the Digital Sales Manager, the Digital Sales Assistant is responsible for supporting digital sales efforts for Tribune Company's KTXL Fox40 station based in Sacramento, CA. The Digital Sales Assistant will work strategically with our sales staff to generate creative solutions that deliver results through our digital marketing services. The individual should possess knowledge of integrated marketing, social media, SEO and SEM.
Primary Responsibilities
• Assist the sales team with developing creative multimedia recommendations utilizing our digital product suite
• Create sales presentations for Account Executives that include our digital products/services
• Execute digital campaigns and oversee creative development for all digital advertising
• Monitor, analyze, and proactively create solutions to retain and grow digital revenue
• Report monthly metrics to account executive and client either by phone, webinar, or in-person
• Communicate and create one sheets for sales staff on successful digital campaigns
• Communicate available Fox40.com inventory percentages, digital news, and vendor updates to staff
• Monitor key advertiser websites for new revenue opportunities
• Assist Account Executives on sales calls, if needed; digital fulfillment/creative support
Requirements
• Strong written and communication skills
• Proficient in Excel, Word, PowerPoint, Outlook, and Photoshop (preferred)
• Knowledge of online banner sales and design, mobile advertising, SEO, SEM, YouTube, and social media platforms such as Facebook, LinkedIn, & Twitter
• Google Ad Words Certified (preferred)
• Ability to multitask; manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, & team-oriented environment
• Outgoing personality with expertise in developing stunning presentations
• Previous Internet Sales/Support experience
• The position is based in Sacramento, CA at KTXL Fox40
Tribune Broadcasting, a division of the Tribune Company, is one of the country's leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company's broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast networks Antenna TV and THIS TV, Tribune Studios and Chicago's WGN-AM. News and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.