Integrated Marketing Specialist
KTXL, FOX40
Sacramento, CAThis was removed by the employer on 9/4/2015 8:17:00 PM PST
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Full Time Job
Coordinate all aspects of sales-related promotions, sponsorships, and client/content integrations with Creative Services, News, and Sales. This includes on-air, digital, mobile, and event marketing projects.
Essential Duties and Responsibilities:
• Create and assist Sales Managers and Account Executives with presentation templates, programming packages, and custom advertiser promotions
• Present and pitch integration and marketing plans to current and prospective clients with sales personnel
• Follow projects through from beginning to end and create re-cap reports after project completion
• Act as liaison between Sales department and the News and Creative Services departments
• Create and maintain the sales/news/promotions calendar
• Additional duties as necessary
Education and Experience
• College degree preferred
• Marketing or media experience preferred
Job Knowledge, Skills and Abilities:
• Originate & develop integrated opportunities utilizing station, market, and network assets and events
• Good command of the English language, oral and written
• Must have ability to work with minimal supervision and have the ability to multi-task
• Must have proven customer service, problem solving, and analytical skills
• Must be detail-oriented and self-motivated
• Ability to work well under pressure and deadlines
• Independent judgment is required to plan, prioritize, and organize a diversified workload
• Prior experience with project management preferred
• Excellent computer and software skills including Microsoft Office, (especially PowerPoint)
Working Relationships
• Cooperation with Creative Services, News, and Sales as well as with outside vendors and the Tribune Corporate staff
Supervisory Responsibility
• None
Training Requirements
• General Safety
Physical Demands
• Required to sit, type throughout the work day
• Must be able to bend at the neck and waist; reach above shoulder level; lift/carry up to 25 lbs.
Personal Protective Equipment
• None
Work Environment
• Work performed primarily in an office environment, but will include some driving and promotional event set-up
• May require some evenings/weekends
• May be exposed to the following conditions: heat/cold, dust, confined spaces