Director of Marketing & Publicity
Independent Television ServiceSan Francisco, CA
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Full Time Job
ITVS is searching for a dynamic Director of Marketing to join its Marketing & Communications team based in San Francisco. This position will have oversight responsibilities for our Marketing and Publicity team. The Director will be responsible for planning, development and implementation of ITVS' overarching marketing strategies. He/She oversees development and execution of all marketing, communications and public relations campaigns supporting the ITVS brand and our Emmy® Award-winning series Independent Lens, as well as various ITVS funded films and digital projects.
•Directors spend approximately 65% of their time managing their own area of work, 15% of their time building the institution, and 20% of their time on individual creative contribution. Directors:
•Hold mastery of their unit area of work as they drive quality execution for their area, manage the unit and portfolio of projects, inform the strategy, synthesize analysis into strategy, drive data management activities, and make decisions and/or take action with imperfect information to predict outcomes with certainty.
•Are accountable and responsible for creating and tracking budget, and mentoring and coaching staff.
•Inform resource allocation, strategic direction and decision making for their unit.
•Practice and hold the work environment of their unit in alignment with prescribed ITVS values.
•Develop and manage their staff through developing measurable goals, monitoring progress, and giving feedback to make adjustments.
•Project integrity and credibility to earn the respect of external and internal stakeholders, manage external relations with constituents, and clearly and consistently articulate organizational and departmental visions and strategies.
•Model effective relationships with peers through horizontal communication and practice and hold department/units accountable for communicating effectively and empathetically
•Seek and integrate constructive feedback.
•Provide management leadership in the Communications Department and the ITVS Director team
•Lead and help shape complex, multi-faceted marketing strategies to increase audience viewership of ITVS programs on broadcast and digital platforms
•Develop and project manage special marketing and publicity campaigns, setting goals and benchmarks
•Analyze metrics and results from marketing campaigns, develop recommendations, and report to management
•Identify unique marketing opportunities and creative strategies to position ITVS amongst funders and distributors 3
•Write and issue press releases for organization communication
•Lead stakeholder outreach, building relationships within the public media and entertainment industry
•Oversee the activities of the marketing and publicity staff of 4
•Minimum 2-5 years' experience in leadership or project management position
•Minimum 5-7 years' experience in developing advance marketing and public relations concepts
•Ability to see and make decisions in a changing media environment
•Leadership and experience in developing and mentoring staff
•Excellent judgment and creative problem-solving skills
•Excellent written and verbal communications skills
•Ability to thrive and work creatively in a fast-paced, structured environment
•Flexible, collaborative, and a sense of humor
Independent Television Service, Inc. (ITVS) is a nonprofit organization chartered by Congress to make unique and compelling programs for public television. ITVS brings to local and national audiences high-quality, content-rich programs created by a diverse body of independent producers. ITVS programs reflect underrepresented and underserved communities. (www.itvs.org).