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Marketing Media Analyst
Fullscreen Media
Playa Vista, CA
Uh oh, this posting was removed on 9/19/2016 9:06:00 AM PST
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Fullscreen is looking for a web and mobile marketer who will help drive customer acquisition, engagement, and retention as we grow a new consumer-facing venture at our company. You will work closely with our marketing, product, content, strategy, and business intelligence teams to define, lead, and develop a seamless multichannel customer communications program. This individual will oversee campaign execution, optimization and analysis.
RESPONSIBILITIES
Set up and manage operational aspects of web/mobile campaigns including loading ads, monitoring and assessing performance assisting in strategic analysis of campaign performance, testing targets, creative, copy, media types, etc.
Pull numbers for regular weekly/monthly reports, as well as ad hoc requests
Drive web and mobile growth by partnering closely with creative services and content marketing
Conduct daily ad optimizations and performance analysis against campaign goals
Provide recommendations to improve strategies, tactics, visibility, and increase conversions
Proactively implement test initiatives such as landing page A/B testing, multivariate testing, offer and ad testing along with post mortem campaign analysis, findings and next steps
Align web and mobile media plans with digital and offline plans
Experience working on/or with agencies and managing budgets
Drive forward unique creative visions, working closely with marketing to execute creative strategies to attract new users
Create thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs
Share insights with senior team including best practices and competitive analysis
Stay informed with respect to industry, direct competitor activities, and emerging opportunities
QUALIFICATIONS
3+ years experience in web, mobile, display, SEM, & Facebook advertising
Strong analytical skills (Excel) and experience working in metrics based companies
Demonstrated ability using a variety of mobile tools, such as Localytics, Google Analytics, MixPanel, and Kochava to track, test, and measure the effectiveness of spend
Experience with cross-channel ad platforms like DoubleClick, Kenshoo, & Marin a plus
Passion for problem solving: you must be able to tackle new, unfamiliar, and possibly daunting problems - to break them down into manageable bits and solve them
Undergraduate degree in marketing or quantitative field
Proven ability to effectively communicate with cross functional teams and influence others
Experience in a roll-up-your-sleeves environment
Detail-orientated and exceptional organizational skills
A high sense of urgency and the ability to multi-task
Inherently collaborative nature and ability to build strong relationships and motivate individuals at all levels of an organization
BONUS POINTS
Consumer internet, subscription business or other video service experience preferred
Advanced degrees in related fields a plus
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Advertising Category
Browse the Marketing Category
Search for Marketing Media Analyst jobs in Playa Vista-CA
Fullscreen is looking for a web and mobile marketer who will help drive customer acquisition, engagement, and retention as we grow a new consumer-facing venture at our company. You will work closely with our marketing, product, content, strategy, and business intelligence teams to define, lead, and develop a seamless multichannel customer communications program. This individual will oversee campaign execution, optimization and analysis.
RESPONSIBILITIES
Set up and manage operational aspects of web/mobile campaigns including loading ads, monitoring and assessing performance assisting in strategic analysis of campaign performance, testing targets, creative, copy, media types, etc.
Pull numbers for regular weekly/monthly reports, as well as ad hoc requests
Drive web and mobile growth by partnering closely with creative services and content marketing
Conduct daily ad optimizations and performance analysis against campaign goals
Provide recommendations to improve strategies, tactics, visibility, and increase conversions
Proactively implement test initiatives such as landing page A/B testing, multivariate testing, offer and ad testing along with post mortem campaign analysis, findings and next steps
Align web and mobile media plans with digital and offline plans
Experience working on/or with agencies and managing budgets
Drive forward unique creative visions, working closely with marketing to execute creative strategies to attract new users
Create thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs
Share insights with senior team including best practices and competitive analysis
Stay informed with respect to industry, direct competitor activities, and emerging opportunities
QUALIFICATIONS
3+ years experience in web, mobile, display, SEM, & Facebook advertising
Strong analytical skills (Excel) and experience working in metrics based companies
Demonstrated ability using a variety of mobile tools, such as Localytics, Google Analytics, MixPanel, and Kochava to track, test, and measure the effectiveness of spend
Experience with cross-channel ad platforms like DoubleClick, Kenshoo, & Marin a plus
Passion for problem solving: you must be able to tackle new, unfamiliar, and possibly daunting problems - to break them down into manageable bits and solve them
Undergraduate degree in marketing or quantitative field
Proven ability to effectively communicate with cross functional teams and influence others
Experience in a roll-up-your-sleeves environment
Detail-orientated and exceptional organizational skills
A high sense of urgency and the ability to multi-task
Inherently collaborative nature and ability to build strong relationships and motivate individuals at all levels of an organization
BONUS POINTS
Consumer internet, subscription business or other video service experience preferred
Advanced degrees in related fields a plus
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