Loyalty Marketing Consultant for Studio Game Show
Confidential Via Staffing Firm
Los Angeles, CAThis was removed by the employer on 6/13/2014 10:42:00 AM PST
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Full Time Job
A major entertainment Studio seeks a Loyalty Marketing & Engagement Specialist to join its team dedicated to a long-running game show. In this role you will work closely with the Executive Director of Marketing and Advertising as they work to evolve the loyalty watchers program and implement market-leading loyalty strategies, priorities, and initiatives. This role drives member acquisition, tune-in, development, engagement, and retention. As you will be a trusted member of the business team, you should have solid knowledge of subject matters pertaining to loyalty programs, budgets, points platform, big data, and must have a solid understanding of the business to identify its needs and envisage business solutions around loyalty.
You should have:
-Bachelor's degree in Business, Marketing, Advertising preferred, and 8 years of equivalent experience (MBA a plus)
-Minimum 6-8 years experience in Customer Experience with a focus on loyalty and retention.
-Minimum 6-8 years marketing experience
-Understanding of user segmentation (including by DMA, activities, interests) and proven success in developing and improving loyalty and retention/ activation/ engagement of users.
-Strong analytical and problem-solving skills
-Excellent written and verbal communication skills
This is a freelance consultant position located in Los Angeles, California with an hourly rate of $43. For consideration, please send your resume to
Availability:
• Freelance/Contract
Start Date:
Tue, 04/15/2014