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Director of Digital Marketing & Strategy
Eleven Seven Music
New York, NY
Uh oh, this posting was removed on 12/7/2015 9:07:00 AM PST
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The Eleven Seven Music Group is seeking a Manager/Associate Director, Digital Marketing and Strategy position in New York. This is a full-time position which offers great benefits.
This position reports to the SVP and serves as a key member of the Digital Team. This person will support continued development and growth for a roster of rock and alternative artists. Responsibilities will include:
• Spearheading promotional campaigns and playlist maximization with DSP's
• Designing and implementing creative initiatives facilitating requests internally as well as between managers and artists
• Helping to maintain artist web and social platforms initiatives.
Key Responsibilities:
• Content Marketing. Develop and execute digital marketing and content distribution strategies for the label's artists; prepare pitches to key digital retail, mobile, and online promotional partners to secure campaigns and marketing opportunities for releases
• Partner Management. Support and manage relationships with key digital partner accounts. Liaise with label distribution partners to execute digital marketing initiatives.
• Content Development. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
• Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third-party editorials, feature placements, social networking strategies, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute weekly reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing. Work with the marketing team to execute content release campaigns, tour promotions and support all other company initiatives.
Desired Skills and Experience
• An in depth understanding and relationships with digital service providers, social media platforms, industry trends and new technologies.
• Digital marketing experience in the label/management/agency world is ideal; 2-4 years experience managing the use of and/or relationships with digital distribution and social platforms
• Impeccable organizational skills
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong written/oral communication skills
• The ability to independently manage one's time and prioritize multiple tasks in order to meet associated deadlines
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Strong problem solving and analytical skills
• Bachelor's degree in a related field preferred
• Working knowledge of MS Office (Excel, Word, Outlook, PowerPoint) and Keynote
• Knowledge using basic audio, photo and video editing programs a plus
Don't worry we have a lot of jobs on the site like this one;
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Browse the Marketing Category
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Search for Director of Digital Marketing & Strategy jobs in New York-NY
The Eleven Seven Music Group is seeking a Manager/Associate Director, Digital Marketing and Strategy position in New York. This is a full-time position which offers great benefits.
This position reports to the SVP and serves as a key member of the Digital Team. This person will support continued development and growth for a roster of rock and alternative artists. Responsibilities will include:
• Spearheading promotional campaigns and playlist maximization with DSP's
• Designing and implementing creative initiatives facilitating requests internally as well as between managers and artists
• Helping to maintain artist web and social platforms initiatives.
Key Responsibilities:
• Content Marketing. Develop and execute digital marketing and content distribution strategies for the label's artists; prepare pitches to key digital retail, mobile, and online promotional partners to secure campaigns and marketing opportunities for releases
• Partner Management. Support and manage relationships with key digital partner accounts. Liaise with label distribution partners to execute digital marketing initiatives.
• Content Development. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
• Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third-party editorials, feature placements, social networking strategies, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute weekly reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing. Work with the marketing team to execute content release campaigns, tour promotions and support all other company initiatives.
Desired Skills and Experience
• An in depth understanding and relationships with digital service providers, social media platforms, industry trends and new technologies.
• Digital marketing experience in the label/management/agency world is ideal; 2-4 years experience managing the use of and/or relationships with digital distribution and social platforms
• Impeccable organizational skills
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong written/oral communication skills
• The ability to independently manage one's time and prioritize multiple tasks in order to meet associated deadlines
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Strong problem solving and analytical skills
• Bachelor's degree in a related field preferred
• Working knowledge of MS Office (Excel, Word, Outlook, PowerPoint) and Keynote
• Knowledge using basic audio, photo and video editing programs a plus
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