Senior Research Analyst
ESPN
New York, NYThis was removed by the employer on 12/15/2016 1:09:00 PM PST
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Full Time Job
The Original Content and Brand Intelligence team utilizes all facets of research from Primary to Secondary Research in order to keep a pulse on the ESPN brand and a major driver of the brand, Original Content.
The Senior Analyst will report, track and provide analysis of the ESPN Brand as well as TV and Digital measurement for ESPN's original content, and competitors. This role will also include Primary research including collecting data quantitatively through surveys as well as qualitatively through in-person and online discussion with consumers. The Senior Analyst will be a naturally curious, thoughtful and creative thinker with a familiarity with market research and/or media research. The individual will have a passion for understanding the sports fan and sports media landscape.
Responsibilities
• Assists in the development and execution of new and innovative research projects for ESPN including, but not limited to the ESPN Brand and Evaluation of current ESPN properties across TV and Digital with guidance and supervision from the Manager of Original Content and Brand Intelligence.
• Works on a variety of custom quantitative (telephone/online) and qualitative (focus groups/ethnographies) research projects.
• Takes part in vendor selection and assisting in choosing appropriate methodologies.
• Assists in all steps of an ad-hoc project, such as questionnaire design/discussion guide development and liaising with research vendors.
• Collaborates on the creation of presentations that translate findings into clear strategic insights.
• Reporting on and tracking cross-platform performance of ESPN properties as well as provide highlights of their performance to all departments i.e. television ratings trends, digital measurement, social media trends, and trends from content and talent trackers.
• Provide analysis to assist with Marketing, Programming, Production, Sales and Strategic Planning efforts for the company.
• Conducts quarterly reporting of ESPN's Brand Key Performance Indicators with inputs from the ESPN Brand Tracker, ESPN Sports Poll and Overall Cross-Platform measurement of the ESPN brand.
• Stays actively aware of competitive programming in order to help develop actionable recommendations.
• Keeps abreast of general media trends and develops insights on these trends.
• Attends meetings with internal departments and key client partners.
• Works closely with the finance and programming departments to forecast the ratings performance of various existing programs.
Basic Qualifications
• 1 year experience in market and or media research.
• Knowledge of media math concepts and data analysis. Basic working knowledge of Nielsen research tools and Adobe Analytics. Familiar with comScore.
• Must have an understanding of quantitative methods such as survey development and sampling.
• Working knowledge of qualitative research methodologies.
• Collaborative nature and ability to work well in a team environment.
• Ability to produce original ideas when analyzing problems.
• Must be proficient in Windows-based PC applications such as Excel, Word and PowerPoint. Needs excellent writing skills, ability to handle multiple tasks, and display strong attention to details. Must have basic mathematical ability.
Preferred Qualifications
• Experience with software like SPSS and Tableau.
Required Education
• Bachelor's Degree
Preferred Education
• Bachelor's Degree in statistics, communications, market research, marketing, or related field.
Company Overview At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Additional Information:
**Relocation assistance is not provided for this role**
ESPN is an equal opportunity employer - Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity. Our goal is to create an inclusive workplace for all.