Account Executive, Television Sales
ESPN
New York, NYThis was removed by the employer on 5/18/2017 7:10:00 AM PST
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Full Time Job
The TV and Digital Account Executive is responsible for selling ESPN.com, ESPN Mobile, and all of ESPN's television networks, including ESPN's broadband channels.
Responsibilities
• Sell multiplatform advertising campaigns to clients in an assigned territory/account list
• Achieve maximum revenue potential across all mediums
• Be proficient and knowledgeable in all ESPN platforms and sales offerings
• Maintain and grow current revenues from existing clients by adding new ESPN platforms into their media mix
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate relationships with senior level personnel who make or influence advertising purchasing decisions
• Performs necessary analysis and planning to assure that the objectives and priorities for each sales call are established and met in time frames acceptable to the client
• Develop strategy for sales presentations to clients and potential clients
• Addresses or participates in addressing clients' concerns, questions and objections; works to close sales with each targeted client
• Participates in negotiating pricing and advertising placement and content
• Keeps sales management apprised of progress toward established revenue goals and of the progress in closing identified prospects
• Stewards proposals, deals and post-deal analyses
• Coordinates with one or more Sales Associates (ASR's, Planner, ASE) who administer accounts on a day-to-day basis.
• Keep current with industry trends and client business news
• Utilize research to assess what ESPN solutions will work best for the specific client need
Basic Qualifications
• A minimum of 5 years of sales and/or marketing experience
• Proficient sales and/or marketing experience in digital/mobile, and television advertising
• Existing relationships with local agency / client contacts
• Proven track record in media sales or agency/client side marketing
• Proven background in developing, closing and maintaining strategic advertising accounts and events deals
Preferred Qualifications
• Has a good understanding of the value proposition of ESPN
• Ability to develop deals that attract and keep customers while generating targeted revenue
Required Education
• High School Diploma or equivalent
Preferred Education
• Bachelor's Degree
Company Overview
At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Additional Information:
**Relocation assistance is not provided for this role**
ESPN is an equal opportunity employer - Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity. Our goal is to create an inclusive workplace for all.