Senior Producer - Branded Content Studio
Disney ABC Television Group
Glendale, CAThis was removed by the employer on 8/16/2017 9:53:00 PM PST
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Full Time Job
The Senior Producer, Branded Content Studio is responsible for supporting the VP, Digital Content with the development of content marketing campaigns for the ABC Full Circle Content Studio, operated by the ABC Owned Television Stations.
This person will help with client ideations, campaign strategy, content planning, and developing success benchmarks for future campaigns. The ideal candidate has a passion for digital brand management and connecting with audiences through high quality content sales and marketing campaigns.
Candidate should be a creative, detail-oriented thought leader who actively stays ahead of industry trends in order to contribute to the success of the ABC Full Circle Content Studio in all environments. Should be a collaborative team player who is curious about all areas of the business. This person will be tasked with understanding the ABC network and local brand and audience landscape, what makes certain content or brand activations successful, and pair them with campaign objectives from a wide variety of clients.
Responsibilities
• Partner with the ABC Local Sales and Marketing Promotions teams to develop high quality content marketing solutions
• Maintain content slate and editorial calendar for the ABC Full Circle Content Studio
• Work with content creators (internal and external) to execute on content campaigns
• Collaborate with ABC Local Sales and Marketing Promotions teams on pitches for clients, including attendance of client meetings
• Partner with Sales and Audience Insights team to develop pricing and performance benchmarks
• Organize best practices for branded content development
• Develop turnkey content and product offerings for clients
• Keep projects on track to deliver comprehensive plans for client RFP requests in a timely manner
Basic Qualifications
• Minimum of 2 years' experience in digital marketing or content creation
• Excellent writing and editing skills with the ability to align creative strategy with overall business objectives
• Passion for digital trends and culture
• Ability to take direction from partners and effectively work through creative challenges
• Advanced understanding of social platforms and tools
• Strong problem solving, analytical, and presentation skills
• Demonstrated ability to champion projects from concept to completion
• Ability to build out marketing pitches for client and internal presentations (experience in Keynote preferred)
• Excellent time management skills, with the ability to multi-task in a fast paced environment
Required Education
• BA or BS required, preferably with a background in Marketing, Communications, or other related field
Additional Information:
• Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity