Sales Planner
Disney ABC Television Group
New York, NYThis was removed by the employer on 8/7/2017 12:53:00 PM PST
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Full Time Job
ABC Full Circle, the business development team of NTVS, is looking for a self-motivated professional to join our team in the capacity of sales planner in our New York office.
Responsibilities
• Oversee development and creation of multi-platform and multi-station packages utilizing ABC Owned and Non-Owned stations.
• Integrate promotional elements, Station websites, Digital OOH, into multi-platform proposals
• Responsibilities include working with all Full Circle Business Development Account Directors in addition to the outside offices across the country
• Work closely with Account Directors and marketing research in all efforts as it relates to prospecting new accounts and following advertising trends.
• Work closely with research department pulling stations estimates and projections for various programming
• Work directly with station sales management and/or sales rep of Non-Owned ABC affiliates to collect station pricing, audience estimates, and promotional / digital elements.
• Traffic spots to ABC Owned stations and non-owned affiliates across the country. Responsible for all commercial copy airing on all stations.
• Create budget reports for upper management
• Responsible for maintaining and posting current schedules to ensure we reach estimated goals. Work with AE's and stations to achieve all goals set forth as part of the campaign
• Anticipate campaign needs; fulfill campaign requests
• Provide management with required sales reporting
• Partner with stations, teammates and other divisions within The Walt Disney Company.
Basic Qualifications
• Minimum of 3 years' successful building broadcast, digital, and OOH plans
• Proven track record of success building multi-screen campaigns
• Significant experience building broadcast, digital, and OOH media plans
• Strong prospecting and communication skills
• Expertise in media packaging and planning
• Ability to successfully collaborate with teammates at NTVS and across corporate divisions within The Walt Disney Company
• Excellent written and verbal presentation skills
• Working knowledge of all industry qualitative and quantitative research resources
• Proficiency with Microsoft Excel, PowerPoint, Word and Keynote
Preferred Qualifications
• Minimum of 3 years' successful building broadcast, digital, and OOH plans
• Proven track record of success building multi-screen campaigns
• Significant experience building broadcast, digital, and OOH media plans
• Strong prospecting and communication skills
• Expertise in media packaging and planning
• Ability to successfully collaborate with teammates at NTVS and across corporate divisions within The Walt Disney Company
• Attention to detail and ability to work on multiple, complex proposals at the same time
• Strong organizational skills and problem solving ability
• Excellent written and verbal presentation skills
• Working knowledge of all industry qualitative and quantitative research resources
• Proficiency with Microsoft Excel, PowerPoint, Word and Keynote
Preferred Education
• College Degree - BA/BS preferred
Company Overview
The ABC Owned Television Stations Group is a division of the Disney-ABC Television Group. Our stations have long held preeminent positions as trusted broadcast leaders. The stations and our strong portfolio of digital properties, allow marketers to reach our audience where they live, on every platform and on every device – reaching over 23% of all U.S. television households.
ABC National Television Sales (NTVS) is the sales representative for the eight ABC Owned Television Stations, digital platforms, digital out-of-home and place based media outlets.
Additional Information:
Equal Opportunity Employer: M/F/H/V
This position is with ABC National Television Sales