Publicity Manager
Disney ABC Television Group
Burbank, CAThis was removed by the employer on 7/12/2017 7:54:00 PM PST
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Full Time Job
The Publicity Manager will drive strategic consumer, trade and business press coverage for the Kids Communications team with a focus on live-action programming for Disney Channels Worldwide. Strong press relationships with TV and entertainment media (including broadcast-TV and radio, print/online, bloggers), and the ability to find, formulate and successfully pitch news stories is essential. Experience and skill in developing and executing publicity campaigns for television series, television movies and on-air programming events is required. Ability and ease in managing internal and external relationships (e.g., creative talent and their representatives, all levels of colleagues across business units). The position is based in Burbank, CA and reports to the Executive Director of Communications.
Responsibilities
• Develop press copy and other press materials and craft messaging for talent and series' creative teams
• Develop creative news angles to publicize programming and special events.
• Maintain strong relationships with consumer and business reporters, segment producers, and online/blog contacts.
• Secure, oversee and manage / cover press interviews, set visits, press events, and photo shoots.
• Cultivate newsworthy information from talent and creative teams that can be pitched to press.
• Collaborate with colleagues across Disney Channels and Disney ABC TV Group Communications to generate ideas and PR for properties and franchises.
• A robust understanding of kid's television, properties and brands to ensure proper positioning in the media.
Basic Qualifications
• Minimum seven years publicity experience in TV
• Must demonstrate superb written and verbal communication skills
• Must have excellent understanding of effective media relations practices
• Must be self-motivated and proactive with the ability to manage multiple projects
• Must have working knowledge of reporters who cover television
• Must have strong interpersonal skills, and be capable of working independently and in a team atmosphere
• Must have familiarity with social media
• Must be computer literate (minimally Microsoft Word, Excel and PowerPoint)
• Must have a sound work ethic, desire and commitment to accept increasingly greater challenges and responsibilities
• Must have ability to adapt in a fast-paced corporate work environment
• Must have a stable work history
Required Education
• Bachelor's Degree
Preferred Education
• Bachelor's Degree with an emphasis in Communications, Journalism, Media Relations, Public Relations
Additional Information:
Equal Opportunity Employer Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
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