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Marketing Manager
Discovery Communications
Silver Spring, MD
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Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. For more than 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education.
We are seeking candidates for the position of Marketing Manager to be located in our Silver Spring, Maryland headquarters.
Position Summary:
Our Team
Join the team that positions, markets and messages for TLC, one of television's most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties and finely tuned project management skills. TLC is a global brand available in more than 94 million homes in the US and 302 million subscribers in 194 markets internationally. TLC is part of Discovery Communications, the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories.
The Role
The Marketing Manager will play a key role in managing consumer marketing for TLC initiatives, with overall goal of increasing viewership, reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.
Responsibilities:
1. Project manage all aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes.
2. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
3. Brand manage programs/shows and core programming franchises.
4. Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
5. Coordinate execution of partnerships with external marketing partners.
6. Devise and implement creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
7. Provide strategy direction, clear feedback and key deliverable information to internal and external resources, including but not limited to Discovery's in-house ''Agency''.
8. Work seamlessly with digital, social media and press on communication plans and deliverables.
9. Assist in the development of promotions and advertiser sponsorship ideas.
10. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
11. Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
12. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.
Job Requirements
* 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.
* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
* Proven project management and strategic marketing skills including budget management and media planning and promotions.
* Experience not only in traditional media but social, digital, guerilla and experiential marketing.
* Experience in modern media tactics and tools
* Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
* A keen analytic leaning but also possesses a creative flare.
* Ability to multi-task while prioritizing workloads.
* Self-starter but collaborates well in a team environment.
* Must have proven prior experience in 360 marketing including social, experiential and guerilla
* Meticulous attention to detail & strong organization skills.
* Excellent written and verbal communication skills.
* Passion for entertainment, pop culture.
* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
* MBA/MA are a plus with right candidate.
* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
* Must have the legal right to work in the United States.
Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
EEO is the Law
Pay Transparency Policy Statement
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Browse the MBAs Category
Browse the TV Network Category
Search for Marketing Manager jobs in Silver Spring-MD
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. For more than 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education.
We are seeking candidates for the position of Marketing Manager to be located in our Silver Spring, Maryland headquarters.
Position Summary:
Our Team
Join the team that positions, markets and messages for TLC, one of television's most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties and finely tuned project management skills. TLC is a global brand available in more than 94 million homes in the US and 302 million subscribers in 194 markets internationally. TLC is part of Discovery Communications, the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories.
The Role
The Marketing Manager will play a key role in managing consumer marketing for TLC initiatives, with overall goal of increasing viewership, reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.
Responsibilities:
1. Project manage all aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes.
2. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
3. Brand manage programs/shows and core programming franchises.
4. Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
5. Coordinate execution of partnerships with external marketing partners.
6. Devise and implement creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management.
7. Provide strategy direction, clear feedback and key deliverable information to internal and external resources, including but not limited to Discovery's in-house ''Agency''.
8. Work seamlessly with digital, social media and press on communication plans and deliverables.
9. Assist in the development of promotions and advertiser sponsorship ideas.
10. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
11. Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.
12. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.
Job Requirements
* 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.
* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
* Proven project management and strategic marketing skills including budget management and media planning and promotions.
* Experience not only in traditional media but social, digital, guerilla and experiential marketing.
* Experience in modern media tactics and tools
* Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
* A keen analytic leaning but also possesses a creative flare.
* Ability to multi-task while prioritizing workloads.
* Self-starter but collaborates well in a team environment.
* Must have proven prior experience in 360 marketing including social, experiential and guerilla
* Meticulous attention to detail & strong organization skills.
* Excellent written and verbal communication skills.
* Passion for entertainment, pop culture.
* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
* MBA/MA are a plus with right candidate.
* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
* Must have the legal right to work in the United States.
Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
EEO is the Law
Pay Transparency Policy Statement
Per your acceptance of our Terms of Use, if you aggregate, display, copy, duplicate, reproduce, or otherwise exploit for any purpose any Content (except for your own Content) in violation of these Terms without EntertainmentCareers.Net's express written permission, you agree to pay EntertainmentCareers.Net three thousand dollars ($3,000) for each day on which you engage in such conduct.#10/20/2016 2:13:43 PM