Manager, Global Brand Marketing - Emerging Technology
Deluxe Entertainment
Burbank, CAThis was removed by the employer on 3/9/2015 10:35:00 AM PST
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Full Time Job
Overview
The Manager, Global Brand Marketing – Emerging Technology will work with the Emerging Technology team to develop and execute programs that support the growth of digital distribution, Blu-ray, UV, 4K and other technologies and cross-title initiatives. This position demands flexibility, business acumen, analytical skills and initiative – and offers a tremendous amount of variety and challenges for the right individual.
Primary Responsibilities
Format Expert:
• A detailed understanding of the home entertainment market including dynamics, sales history, and competitor activity for digital and physical formats including UltraViolet, Blu-ray, 4K and future format launces
• The Manager must know the dynamics and motivations of the target consumer and equally have a ready knowledge of the trends within the marketplace and be able to identify opportunities for Universal.
Marketing Strategy Development:
• Work with the team to develop UPHE's UltraViolet and future format strategies by developing and building consumer marketing programs and technical systems.
• Work with the team to develop global consumer education and research activities to support UPHE's leadership in developing UltraViolet, Blu-ray, 4K and emerging formats with a view to creating a long-term sustainable competitive advantage.
• Develop UPHE specific messaging to increase and sustain sell-through on titles.
• Create links between UltraViolet, Blu-ray, 4K, future formats and other initiatives, such as data capture.
Marketing Materials Set Up:
• Serve as primary liaison between Brand teams, Operations, Deluxe/Technology Teams, and others to develop stronger cross-functional efficiencies, anticipate/resolve potential issues, expedite special-case projects, and reduce the likelihood for error.
• Responsible for managing all materials and systems to ensure all material numbers, etc. are set up correctly and in a timely manner.
Marketing Business Analysis:
• Perform necessary marketing analyses and reporting on:
o UV and iTunes Redemptions
o Support UPHE point-of-view and execution on pricing, bundling, online, and in-store promotion for UV, Blu-ray, and other new formats as necessary.
• Serve as a technical and business subject matter expert to Marketing and other departments.
• Develop programs that improve the effectiveness of remarketing efforts and consumer perception of value.
• Serve as a new format marketing and technical expert to Marketing and other departments.
Trade Marketing:
• Work closely with the Sales and Customer Marketing teams to insure all Blu-ray, UV and Digital messaging is correct. Provide the creative team with updated style guides on a regular basis.
Projects:
• Assist the Emerging Technology Marketing Team in its work with cross-title and/or cross-studio initiatives. Work with the team to generate ideas, secure executive approval, and oversee execution. Interface with various functions within the organization.
• Additional duties as assigned.
Qualifications
The ideal candidate will possess the following knowledge, experience, and skill-set:
• 3 – 5 years marketing experience.
• Ability to work in fast paced environment with continuously changing priorities. Exceptional teamwork skills a must.
• Must be solution orientated, commercially focused and deadline driven.
• Strong written and verbal communication skills, including the ability to convey technical subject matters to a general audience.
• Excellent analytical and critical thinking skills.
• Expert at creating and executing persuasive presentations.
• Ability to gather and distill quantitative and qualitative information into recommendations.
• Experienced with business software such as Excel, Outlook, PowerPoint and Word.
• Familiar with social networking sites and technologies.
• Interest in and knowledge of home entertainment technologies, such as Blu-ray, DVD, UltraViolet, internet downloading and streaming services, tablets, smartphones, and more.
• Degree from a 4-year college program required; MBA is a plus.
If you're an independent thinker with a high level of ingenuity and the above qualifications, then we'd like you to join our team!
We offer a competitive salary and great benefits, including 401(k) and tuition reimbursement. NO PHONE CALLS OR DROP OFFS PLEASE. EOE M/F/D/V