Sports Marketing Ambassador
Cornett
Los Angeles, CAThis was removed by the employer on 12/14/2015 9:14:00 AM PST
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Full Time Job
America's Best Racing
Position: Ambassador
Summary:
America's Best Racing is looking for an outgoing individual to represent and market their new fan development initiative America's Best Racing at horse racing events in California in 2016. Specifically, the Ambassador will focus on year-round relationship development with area fans, businesses, affinity and social groups, and the racetracks of Santa Anita Park in Arcadia (Los Angeles area) and Del Mar Racetrack in San Diego. They will also contribute content, both written and video, for the America's Best Racing website.
Skills and Qualifications:
The ideal Ambassador should be/have:
- Interest and knowledge of the Thoroughbred horse racing industry
- Strong influencer networks in the California area, specifically in the entertainment and fashion industries
- Independent, outgoing, and friendly
- Comfortable interacting with large crowds
- The ability to get along well with others and work as a team
- Strong writing skills
- Extensive knowledge of all social media outlets
- A competent user of Mac, PC, and smart devices
- Knowledge of photography, shooting video, and photo and video editing a plus
- The ability to stay ahead of the curve on cultural trends
- A Bachelor's degree in Marketing (or a related field), preferably Sports Marketing
- Local knowledge of the California market is a plus
Key Responsibilities:
- Research and create promotional plans for the California market to attract influential individuals to the racetrack
- Reach out to these influential individuals (E.g. bloggers, media people, entertainers) in the California market and invite them to spend a day at the race track hosted by America's Best Racing in exchange for earned media
- Host new fans at California racing events, educate them about the sport and provide them with insider racing and betting knowledge
- Promote racing events in-market through appearances at targeted locations, social media, and local press
- Create content by shooting video, taking photos, and sharing through social media channels
- Determine and present marketing opportunities for America's Best Racing
- Manage hosting and travel budgets throughout the year
Company Overview:
America's Best Racing is a multi-media new fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of America's best Thoroughbred racing events, with a primary focus on the sport's lifestyle and competition.
Salary and Benefits: Annual salary commensurate with experience, partial paid health insurance, and partial paid travel expenses
Type of Employment/Work Environment:
This position is for full-time employment from January 1, 2016 through December 31, 2016. Initial training will be based in Lexington, KY.
The Ambassador will be expected to maintain regular work hours with consideration of additional hours taking place on various nights and weekends. The Ambassador will be the implementing one of the most exciting sports marketing initiatives in horse racing.
The Ambassador will be expected to focus the majority of efforts towards the live race meets that take place in California. However, relationship building during the remaining months of the year will be vital. The Ambassador will be responsible for their living arrangements should they re-locate for this position.