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Director/Manager, Digital Marketing
Confidential
New York, NY
Uh oh, this posting was removed on 7/4/2016 9:07:00 AM PST
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Director/Manager, Digital Marketing
New York, NY
Management and label team for international touring artist seeking digital marketing director/manager to join their team in New York, NY. The role will oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including social media, portals and distribution partners, artist websites, new technology, third party lifestyle, and e-commerce. Required to set goals and manage campaigns in an effort to optimize reach, engagement, revenue, and brand identity.
Responsibilities:
- Manage creation, build, edits of online properties and streaming properties (including: Facebook, Twitter, YouTube/Vevo, Instagram, Soundcloud, Snapchat, Vine, Spotify, Apple Music, Shazam, Pandora, BandsInTown, Songkick, Bandpage, Rovi, Tumblr, email-based campaigns, official website and other sites appropriate to the artist and label)
- Direct and approve creative processes for all internal and external collateral, assets, and builds
- Compile 90-day plans, editorial calendars for content management purposes across online properties
- Manage larger initiatives coming out of key marketing and distribution partners
- Work with artists' team to manage all digital content (videos, images, audio, gifs)
- Create, edit and schedule content for all social properties
- Develop daily, weekly, monthly and quarterly strategy and quantifiable targets
- Identify trends and insights within the EDM/Dance music digital and social space
- Generate regular (weekly/monthly/quarterly) reports to demonstrate growth across social and web-based channels to rest of team
- Work with outside vendors develop partnership-based campaigns that advance the artist and label brands
- Assess new partners and develop new opportunities
- Brainstorm and manage contests, giveaways, and other digital projects
- Manage email marketing communications for artists throughout projects
- Report on analytics across online properties to artist managers and others as needed; ensure audience development and growth in online engagement
- Manage team members on assets (photo, video, etc) edits/delivery, research, partner outreach, analytics reports, etc.
- Direct/manage relations with independent marketing companies
- Conceptualize and manage delivery of assets for all content-driven promotions
- Manage, analyze and report on performance of digital initiatives
- Work with our internal teams to clear and schedule content as created by artist or label
Qualifications/Experience:
- 3-6 years in a digital marketing management role
-Experience, knowledge, and passion for EDM/Dance music
- Bachelor Degree and or equivalent experience
- Knowledge of Photoshop, InDesign, Illustrator, HTML, CSS
- Advanced level artist relations and/or third party distribution experience in a consumer-focused environment
- Existing relationships with labels and/or brands and existing contacts at digital platforms
- Experience with all social media properties listed above (including their backends/analytics) and related applications (i.e. - schedugr.am)
- Experience strategizing and executing digital marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
- Strong existing relationships with online partners, especially top tier partners
- Experience securing online coverage and features
- Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
- Must be tech savvy with deep understanding of current & forthcoming technologies
- Experience with cross-promotional marketing and branding
- Build and manage artist budgets to support online marketing
- Candidates should be creative, innovative, organized, detail-oriented and resourceful. Must be able to prioritize, multi-task, and problem solve in a fast pace environment
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Search for Director/Manager, Digital Marketing jobs in New York-NY
Director/Manager, Digital Marketing
New York, NY
Management and label team for international touring artist seeking digital marketing director/manager to join their team in New York, NY. The role will oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including social media, portals and distribution partners, artist websites, new technology, third party lifestyle, and e-commerce. Required to set goals and manage campaigns in an effort to optimize reach, engagement, revenue, and brand identity.
Responsibilities:
- Manage creation, build, edits of online properties and streaming properties (including: Facebook, Twitter, YouTube/Vevo, Instagram, Soundcloud, Snapchat, Vine, Spotify, Apple Music, Shazam, Pandora, BandsInTown, Songkick, Bandpage, Rovi, Tumblr, email-based campaigns, official website and other sites appropriate to the artist and label)
- Direct and approve creative processes for all internal and external collateral, assets, and builds
- Compile 90-day plans, editorial calendars for content management purposes across online properties
- Manage larger initiatives coming out of key marketing and distribution partners
- Work with artists' team to manage all digital content (videos, images, audio, gifs)
- Create, edit and schedule content for all social properties
- Develop daily, weekly, monthly and quarterly strategy and quantifiable targets
- Identify trends and insights within the EDM/Dance music digital and social space
- Generate regular (weekly/monthly/quarterly) reports to demonstrate growth across social and web-based channels to rest of team
- Work with outside vendors develop partnership-based campaigns that advance the artist and label brands
- Assess new partners and develop new opportunities
- Brainstorm and manage contests, giveaways, and other digital projects
- Manage email marketing communications for artists throughout projects
- Report on analytics across online properties to artist managers and others as needed; ensure audience development and growth in online engagement
- Manage team members on assets (photo, video, etc) edits/delivery, research, partner outreach, analytics reports, etc.
- Direct/manage relations with independent marketing companies
- Conceptualize and manage delivery of assets for all content-driven promotions
- Manage, analyze and report on performance of digital initiatives
- Work with our internal teams to clear and schedule content as created by artist or label
Qualifications/Experience:
- 3-6 years in a digital marketing management role
-Experience, knowledge, and passion for EDM/Dance music
- Bachelor Degree and or equivalent experience
- Knowledge of Photoshop, InDesign, Illustrator, HTML, CSS
- Advanced level artist relations and/or third party distribution experience in a consumer-focused environment
- Existing relationships with labels and/or brands and existing contacts at digital platforms
- Experience with all social media properties listed above (including their backends/analytics) and related applications (i.e. - schedugr.am)
- Experience strategizing and executing digital marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
- Strong existing relationships with online partners, especially top tier partners
- Experience securing online coverage and features
- Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
- Must be tech savvy with deep understanding of current & forthcoming technologies
- Experience with cross-promotional marketing and branding
- Build and manage artist budgets to support online marketing
- Candidates should be creative, innovative, organized, detail-oriented and resourceful. Must be able to prioritize, multi-task, and problem solve in a fast pace environment
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