Bilingual Social Media Manager
Confidential
New York, NYThis was removed by the employer on 3/22/2017 5:16:00 PM PST
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Full Time Job
We are looking for a talented a candidate with digital strategy skills to work closely with our clients to develop and execute social campaign strategies; our clients include entertainment companies (movie and tv) as well as consumer (technology and education). Our agency targets the Hispanic market for a majority of our clients including Universal Pictures and Comcast, and often times we also tap into the general market space.
Responsibilities:
Collaborate with publicity and promotions team to develop unique and targeted strategies that align with the specific campaign needs, targeted to the Hispanic market.
Uncover rich consumer, cultural and competitive insights and translate them into customized digital and social communication strategies.
Lead the development and execution of the Digital strategy for all of the agency's clients and projects.
Provide input throughout the creative development process to ensure all communications are ''on strategy.''
Identify and segment opportunities across platforms.
Execute campaigns for clients, from reaching out to bloggers/social influencers and negotiating paid activations to free posts.
Basic Requirements:
Knowledge in multiple channels including digital and social marketing
Expertise in creating and executing on plans
Experience with leading and directing social influencer/blogger relationships
Has experience working with vendors outside of the agency staff
An understanding of analytics and leveraging data, online behavioral data, social data and 3rd party data partnerships to build strategically targeted messages
Establish leading relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support client
Lead regular social business review and innovation discovery sessions with clients and colleagues
Candidate should be willing to participate in new business efforts
Candidate must have 2-3+ years experience in a related position or digital strategist role
Demonstrate proficiency in writing and editing materials
Ideal candidate will have a network of entertainment and lifestyle media relations contacts and a good track record securing high profile stories within these spaces
Salary:
DOE