Vice President, Programming Research
Comedy Central
New York, NYThis was removed by the employer on 9/11/2017 7:54:00 AM PST
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Full Time Job
Overview and Responsibilities
This person will be responsible for synthesizing insights from quantitative and qualitative data to provide expert guidance on brand/franchise performance and multi-platform viewing. The ideal candidate is an extremely experienced Media Research professional with a deep knowledge of, and passion for, the television and digital landscape. Reporting to the SVP of Comedy Central Strategic Insights & Research, this individual will lead a team of analysts with varying levels of experience and be a true partner to the Comedy Central executive team.
Responsibilities
include:
• Provide top line and detailed analysis, reports, presentations and highlights for the brand and franchises
• Analyze and explain the relationship/impact between linear ratings and other viewing platforms such as VOD, desktop/mobile streaming, SVOD, and other emerging platforms.
• Work hand-in-hand with the Programming team to maximize linear and multi-platform performance, as well as monetization, of all content.
• Utilize critical thinking skills to analyze industry dynamics in order to formulate robust and timely strategic planning
• Deliver meaningful in-person and written insights on programming trends, performance, the competitive landscape, and audience behavior to inform strategies.
• Create thoughtful and innovative research solutions based on the stakeholder’s objectives/requirements.
Basic Qualifications
• Bachelor degree or higher
• 10 years of related media research experience
• Expertise with Nielsen data, Rentrak VOD data, Omniture and social media data
Additional Qualifications
• Thorough knowledge of all areas of content measurement
• Passion for emerging technology
• Able to turn complex/intricate analyses into clear, easy-to-understand “story-telling” presentations
• Experience with leading and developing a team
• Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization.
• Self starter, highly proactive, and collaborative.
• Ability to spearhead a project and thoroughly manage it through to completion
• Experience with data visualization tools a plus