Director Brand Marketing for Business News
CNBC
Englewood Cliffs, NJThis was removed by the employer on 10/12/2015 10:40:00 AM PST
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Full Time Job
- Lead all marketing activities to drive viewership for business news promotional priorities.
- Serves as department lead for all internal parties including, editorial, communications, research, sales and digital.
- Lead creative briefing process and development of all promotional programs.
- Develop promotional calendar and cadence, working closely with editorial and research.
- Identify and develop relationships with potential outside marketing partners.
- Work closely with research to develop targeting, messaging, key insights.
- Develop multi-platform efforts to drive linear TV, digital and mobile efforts
- Thought leader on key initiatives and identify new opportunities that build engagement as well as broaden viewer base
QUALIFICATIONS/REQUIREMENTS
- At least 5 years of experience in program planning/scheduling at a cable or broadcast network.
- Extensive knowledge of and passion for television, film, and pop culture
DESIRED CHARACTERISTICS
- Ability to work in fast-paced environment while managing eclectic workload
- Sound strategic thinker with strong creative flair
- Consensus builder; works well across various audiences
- Excellent communication skills, able to present/lead discussion with all management levels
- Entrepreneurial, self-starter
- Idea generator