Brand Strategy - Creative Strategist
CNBC
Singapore, SPThis was removed by the employer on 5/20/2016 9:40:00 PM PST
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Full Time Job
The Creative Strategist is responsible for providing the insights and the creative vision behind the unique proposition that CNBC offers to its clients. They will work with CNBC's specialist teams of researchers, content producers, event experts and editorial team to develop the best possible proposal for our client and agency customers. The sales leader (VP/AD) and their support (AE) both drive, and execute the proposal respectively, the AE compiling and producing the final presentation with all the assets generated by the creative strategist.
This role is also responsible for driving innovation in all communication solutions, including events, digital and video content, for CNBC's commercial partners with the primary aim of maximising revenue. The Creative Strategist will develop ground-breaking solutions that meet the client's objectives, whilst looking for the solution to augment the experience for CNBC's readers and viewers.
- Work with the Ad Sales team to respond to briefs with bespoke, strategic digital, social, TV content and event solutions. Responses will range from research, verbal input to producing a text-based proposal or creating a detailed 'PowerPoint' proposal and presenting it directly to the client or agency
- Work with the Creative Solutions commercial production team to ensure accurate production cost estimates and communicating details to the Ad Sales team (for media planning)
- Create project plans and assist in the deal review process for every successful proposal to ensure a smooth hand-over from pitch to contract and then to execution/production
- Work with the Head of Creative Solutions, Executive Producer of Commercials and Events producer to evolve CNBC's digital, TV commercial and Event solutions offering, to ensure we maintain our innovative lead.
- Keep up-to-date with industry and technological advancements particularly in digital advertising and evolve client pitch and presentation process
- Network with industry leaders and experts to create a database to tap in for commercial solutions
- Staying informed on:
o Business news, how CNBC covers it and the key business and political newsmakers
o CNBC's regional programming and editorial schedules (TV and digital)
o Regional regulatory environments for broadcasters
o Competitive landscape – other media owner's strategies, successes and losses
QUALIFICATIONS/REQUIREMENTS
- Expertise in TV and digital content production, including native advertising
- Experience developing or producing factual programming for broadcast on either TV on online
- Experience in conceptualising industry events
- Experience creating production budgets and project plans for TV or digital programme launches
- Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development
- Keen interest in business and financial news
- In-depth knowledge of latest trends in marketing, particularly digital, with a drive to stay up-to-date
- Excellent written and verbal communication skills
- A collaborative, 'can do' approach that encourages co-operation between internal departments and helps to enhance CNBC's client relationships
- Ability to innovate, connecting the dots, make a leap from information to insights
- Unyielding integrity at all times
- Ability to thrive in fast-changing environment
- A willingness to travel as required and to work flexible hours
- Ability to work under pressure, meet deadlines and effectively prioritise workload
- A higher university degree and a media qualification would be expected but is not a pre-requisite
- Journalism background is an advantage
- Able to travel at short notice