Summer Intern - Lead Generation
CBS Interactive
San Francisco, CAThis was removed by the employer on 2/7/2017 5:19:00 PM PST
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Full Time Unpaid Internship
The B2B Lead Generation team executes custom, outbound lead generation, interactive and telemarketing campaigns for technology advertisers across the Business and Technology vertical properties, ZDNet and TechRepublic.
The team is responsible for the implementation, promotion, and delivery of qualified leads generated through content downloads across the brands.
Duties/Role Responsibilities:
We seek a detail-oriented, customer-focused, Lead Generation Intern to join our campaign operations team group. We're looking for a candidate who is curious to learn about Lead Generation or who is looking for a different type of media experience since it will not be a typical/traditional marketing role in Media. S/he would be responsible for enhancing and improving our team's online tactics. To help improve both volume and online processes in place, here are a couple of tasks that the intern might be assigned:
• Tracking legacy email performance and designing a new template to improve engagement key performance indicators (KPIs)
• Liaise with engineering and build custom workflows to improve process efficiency
• Copy writing / content optimization via Medusa
• Provide an outside perspective on current processes
• Research industry standards and metrics
• Updating user data for current subscribers
• Overall goal of increasing our volume of Online leads
Qualifications:
Required:
• Ability to multi-task in a lean team environment; must be comfortable and flexible wearing many hats.
• Customer-focused and solution oriented.
• Very comfortable with excel, spreadsheets, and databases.
• Must successfully pass a background check.
• Must be currently enrolled in an accredited college or university.
• Must be 18 years of age or older.
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
EEO Statement:
:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled