Festival Marketing Manager, AFI FEST
American Film Institute
Los Angeles, CAThis was removed by the employer on 5/27/2016 12:19:00 PM PST
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Full Time Job
POSITION: Festival Marketing Manager
DEPARTMENT: AFI FEST/Marketing Communications
LOCATION: Los Angeles Campus
PRINCIPAL RESPONSIBILITIES:
The Festival Marketing Manager is responsible for managing all aspects of AFI FEST's marketing plan. In addition, the Marketing Manager is also responsible for strategically creating and implementing plans to reach festival attendance and sales goals and managing fulfillment goals with media partners, and advertising outlets and for identifying cross-promotional relationships.
PRINCIPAL DUTIES:
• Collaborate with the Director, AFI FEST and Chief Marketing Officer (CMO) to establish festival the festival's marketing strategy and pass sales goals.
• Create and execute written marketing plans to include audience and competitive analysis, messaging, paid & bartered media plan, publicity plans, consumer and industry promotions - along with a timeline for creative materials.
• Collaborate with the AFI Marcom team to develop a digital marketing strategy for AFI FEST.
• Pursue, negotiate, secure and manage media partnerships with press outlets (radio, television, print, etc.) and community partners for promotional tie-ins and initiatives that lead to ticket and pass sales.
• Collaborate with the Cultural and Community Liaisons to ensure that all marketing efforts and benefits across department are synchronized and adhere to the overall marketing strategy.
• Plan, negotiate, reserve and fulfill paid advertising as an integrated marketing approach.
• Prepare media partner contracts for review and approval.
• Track pass sales and communicate status to the festival director and CMO.
• Collaborate with the Box Office team on the strategy for the dissemination of ticket and pass sales information.
• Collaborate with the AFI Advancement, Membership and Alumni teams on the strategy and content of the communication to the various AFI constituents regarding the festival's deadlines and ticket and pass sales windows.
• Work closely with the Director, AFI FEST regarding media sponsor and community partner benefits, promotional opportunities and programming-specific tie-ins.
• Fulfill, monitor and track media partner benefits - specifically ticket and pass allotments and any on-site activation (e.g. signage, panels and/or any other events).
• Coordinate and execute media sponsored events (i.e. panel discussions, receptions or conversations). Ensure media sponsors are included in event promotion, planning. Collaborate with AFI and media sponsors' Publicity and Social Media teams to ensure maximum awareness.
• Confirm and coordinate promotional opportunities, including obtaining media sponsor deliverables (e.g. artwork, gobos, logos, ads, banners etc.) and maintain a record of materials received.
• Submit and track all projects submitted to the AFI Creative Services team via AFI's web-based project management system (Gemini). Consult with the AFI Traffic Manager to ensure all creative materials and deadlines are met.
• Track promotional artwork and consult with the AFI Creative Services team on festival program guide and program insert materials and deadlines.
• Oversee distribution and inventory of all festival guides and collateral materials.
• Track media impression numbers and value for the master impression grid, and deliver a detailed grid of final impression numbers to the Director, AFI FEST and CMO.
• Provide a comprehensive wrap report on or before December 7, 2016. All job specific reports and files must be well organized and submitted to the Director, AFI FEST during the exit interview as both a hard and digital copy. Wrap report requirements will be provided by the Director, AFI FEST.
• Perform other duties and responsibilities as assigned.
EXPERIENCE/SKILLS REQUIRED:
• Bachelor's degree required.
• Minimum three years of marketing, media and promotions experience required.
• In-depth knowledge of the media and film community.
• Exceptionally detail-oriented with the proven ability to handle numerous tasks with appropriate follow-up and reporting activities while not losing sight of the big picture.
• Can work independently while being an integral member of a high-functioning team.
• Proven project management skills with the ability to take a project from conception through completion with minimal supervision.
• Excellent oral and written communication skills with the ability to convey complex concepts and procedures in simplistic terms.
• Strong time management, organizational and multi-tasking skills coupled with the ability to work independently and with minimal supervision.
• Strong diplomacy skills and professionalism are mandatory; this includes the ability to maintain complete confidentiality and discretion at all times.
• Excellent computer skills with expertise in Microsoft Office (Word, Excel and PowerPoint) using the Apple Macintosh platform; FileMaker Pro and Internet savvy.
• Possess a positive and professional attitude with the ability to work as a member of a high-energy, results oriented team.
• Ability to work calmly under pressure.
• Personal integrity with the ability to inspire confidence and trust
FULL-TIME ___X__ If full time, number of months per year ___6___
PART-TIME ______ If part-time, number of hours per week _______
REGULAR ______ TEMPORARY __X__(Assignment 6/13/16 thru 12/9/16)