Brand Manager Original Series
Amazon
Santa Monica, CAThis was removed by the employer on 4/26/2016 5:08:00 PM PST
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Full Time Job
Hire & Develop the Best
The Studios team is seeking a highly intelligent, results oriented and talented individual with a passion for original entertainment to join our growing team. The Brand Manager will be responsible for executing campaigns on and off Amazon that build awareness for our Amazon Original Series. They will also help with the development of advertising creative, media plans, and the analysis and tracking of campaign success against goals. This individual will be based in Santa Monica, California.
Responsibilities:
• Build and execute integrated marketing plans for kids, drama and comedy series from conception through post mortem – working closely with all stakeholders including, but not limited to, marketing creative, paid media, social, PR, program development, legal, research, production, business development, Amazon Media Group, product and other relevant teams
• Monitor and analyze key marketing metrics (CPP, CPM, etc.), quality, and campaign performance
• Collaborate with and manage third party agencies and internal global stakeholders to execute advertising and promotional programs/materials
• Provide detailed plans and reports throughout the campaign process
• Process PO's and assist in budget tracking
BASIC QUALIFICATIONS
• 5 years of relevant marketing experience with a major brand, focusing on managing multiple franchises, initiatives or products simultaneously
• Experience with creative development and media planning/buying process
• An understanding of marketing principles and communication tactics including digital, social, out of home, grassroots, alternative marketing, etc
• Solid knowledge of the TV/entertainment landscape and streaming platforms
• Ability to collaborate with internal stakeholders and third-party agencies
• Exceptional verbal and written communication skills
• Ability to juggle multiple priorities and excel in a lean work environment
• Strong project management skills
• Positive can-do attitude with strong initiative and follow through
• Bachelor's degree required in marketing, business, communications or similar/related field
PREFERRED QUALIFICATIONS
• MBA preferred
• Relevant marketing experience within entertainment and/or content-focused company
• Demonstrated willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job