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PR & Communications Manager
Ales Group Usa, Inc
New York, NY
Uh oh, this posting was removed on 8/3/2015 9:06:00 AM PST
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Position Summary:
The Marketing & Communications Manager will be responsible for supporting the development and execution of all spectrums of marketing, public relations, digital and social media functions for Ales Group, USA brands PHYTO, PHYTO SPECIFIC and LIERAC. This role is responsible for managing daily relationships with outside PR agency, as well as event planning and executing of all marketing initiatives designed to build brand awareness - including new product launches, larger scale national and local market events. In addition, the Marketing & Communications Manager is responsible for creating all digital content and oversees proper functionality of the brand websites. The Marketing & Communications Manager is also the lead copywriter for all brands. He or she oversees and ensures the vision and voice in all copy publication.
This position reports to the Vice President of Marketing and will manage a Social Media and Digital Marketing Coordinator.
Key Responsibilities:
MARKETING & PR
• Assist in devising and deploying 360° communication campaigns to develop the reputation and image of the brands
• Work closely with Marketing team to determine which initiatives are best served by Public Relations & Advertising
• Collaborate with Marketing team to develop ''newsworthy'' stories and story angles geared towards hairstylists, make-up artists and consumers
• Point person and daily contact with PR agency
• Analyze PR agency results - closely monitor and quantify press coverage and generate ad-hoc competitor analysis
• Drive PR agency to deliver consistent media results
• Work with Marketing, Creative, PR agency and Consultant to develop press kits, videos, invitations and collateral
• Special event planning and execution for product press launches and other key strategic brand events i.e. Fashion Week
• Work closely with key partner salons on local initiatives and special events such as opening parties and charities in order to strengthen relationships
• Research and network to identify appropriate co-marketing, promotional activities, partnerships, and celebrity outreach/seeding
• Act as a brand ambassador, building relationships with key industry contacts
• Manage product closet (inventory), all collateral, and press materials
• Manage expenses and track ongoing PR budgets and forecasts
• Communicate and promote PR activities and results to the sales force and internal staff
DIGITAL
• Oversee and manage the ongoing evolution of websites working with Global Digital team in France, IT Director and third party consultants
• Responsible for website content management, strategic online marketing activity and digital customer engagement
• Work closely with third party consultants and Creative to create compelling design and layout templates for email marketing campaigns to ensure they are engaging and drive open rates/click troughs
• Conduct regular reviews and constantly strive to keep all content engaging, up to date, accurate and optimized
• Coordinate e-newsletter content assembly, technical functionality and tactical scheduling to support sales objectives and new customer recruitment
• Oversee digital and social media assistant manager to develop social media channel presence, strategy, content, messaging and reputation management
COPYWRITING
• Lead copywriter for all brands
• Develop and ensure that all copy assets developed for Ales Group brands are consistent and representative of the brands strategic objectives and creative direction
• Copy assets to be developed include product names, advertising headlines and concepts, consumer brochure copy, consumer direct mail, packaging descriptions and product dossiers. Online copy development includes consumer email, and brand site copy.
• Responsible for many day-to-day decisions in relation to copy consistency across all materials and elements created
• Ensure content development for all additional online retailers including Sephora.com, Beauty.com and other sites ensuring they are consistent with creative direction
Desired Skills and Experience
Qualifications:
• Minimum 4 years beauty public relations experience required
• 2-3 years hands-on experience in social media management, content management, or copywriting
• Marketing event/promotion experience a plus
• Strong interpersonal and communication skills, both oral and written
• Strong understanding of marketing campaigns and digital media
• Strong writing, editing, proofreading and verbal communication skills
• Ability to work well independently and with a team
• Highly creative, confidential, adaptable, and professional
• Extremely detail oriented
• Highly organized multi-tasker with a great ability to problem solve
• High-energy go-getter
• Ability to work in a fast paced environment with minimal supervision
• Must be able to exercise independent judgment and decision-making skills.
• Exceptional level of computer literacy and working knowledge of Microsoft office (Excel, Word, PowerPoint)
• Bachelor's degree in English, Communications or other relevant education or equivalent experience is required
• Travel up to 25% of work time or more as needed.
• Must be fluent in English and the ability to speak French is a plus.
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Browse the Marketing Category
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Position Summary:
The Marketing & Communications Manager will be responsible for supporting the development and execution of all spectrums of marketing, public relations, digital and social media functions for Ales Group, USA brands PHYTO, PHYTO SPECIFIC and LIERAC. This role is responsible for managing daily relationships with outside PR agency, as well as event planning and executing of all marketing initiatives designed to build brand awareness - including new product launches, larger scale national and local market events. In addition, the Marketing & Communications Manager is responsible for creating all digital content and oversees proper functionality of the brand websites. The Marketing & Communications Manager is also the lead copywriter for all brands. He or she oversees and ensures the vision and voice in all copy publication.
This position reports to the Vice President of Marketing and will manage a Social Media and Digital Marketing Coordinator.
Key Responsibilities:
MARKETING & PR
• Assist in devising and deploying 360° communication campaigns to develop the reputation and image of the brands
• Work closely with Marketing team to determine which initiatives are best served by Public Relations & Advertising
• Collaborate with Marketing team to develop ''newsworthy'' stories and story angles geared towards hairstylists, make-up artists and consumers
• Point person and daily contact with PR agency
• Analyze PR agency results - closely monitor and quantify press coverage and generate ad-hoc competitor analysis
• Drive PR agency to deliver consistent media results
• Work with Marketing, Creative, PR agency and Consultant to develop press kits, videos, invitations and collateral
• Special event planning and execution for product press launches and other key strategic brand events i.e. Fashion Week
• Work closely with key partner salons on local initiatives and special events such as opening parties and charities in order to strengthen relationships
• Research and network to identify appropriate co-marketing, promotional activities, partnerships, and celebrity outreach/seeding
• Act as a brand ambassador, building relationships with key industry contacts
• Manage product closet (inventory), all collateral, and press materials
• Manage expenses and track ongoing PR budgets and forecasts
• Communicate and promote PR activities and results to the sales force and internal staff
DIGITAL
• Oversee and manage the ongoing evolution of websites working with Global Digital team in France, IT Director and third party consultants
• Responsible for website content management, strategic online marketing activity and digital customer engagement
• Work closely with third party consultants and Creative to create compelling design and layout templates for email marketing campaigns to ensure they are engaging and drive open rates/click troughs
• Conduct regular reviews and constantly strive to keep all content engaging, up to date, accurate and optimized
• Coordinate e-newsletter content assembly, technical functionality and tactical scheduling to support sales objectives and new customer recruitment
• Oversee digital and social media assistant manager to develop social media channel presence, strategy, content, messaging and reputation management
COPYWRITING
• Lead copywriter for all brands
• Develop and ensure that all copy assets developed for Ales Group brands are consistent and representative of the brands strategic objectives and creative direction
• Copy assets to be developed include product names, advertising headlines and concepts, consumer brochure copy, consumer direct mail, packaging descriptions and product dossiers. Online copy development includes consumer email, and brand site copy.
• Responsible for many day-to-day decisions in relation to copy consistency across all materials and elements created
• Ensure content development for all additional online retailers including Sephora.com, Beauty.com and other sites ensuring they are consistent with creative direction
Desired Skills and Experience
Qualifications:
• Minimum 4 years beauty public relations experience required
• 2-3 years hands-on experience in social media management, content management, or copywriting
• Marketing event/promotion experience a plus
• Strong interpersonal and communication skills, both oral and written
• Strong understanding of marketing campaigns and digital media
• Strong writing, editing, proofreading and verbal communication skills
• Ability to work well independently and with a team
• Highly creative, confidential, adaptable, and professional
• Extremely detail oriented
• Highly organized multi-tasker with a great ability to problem solve
• High-energy go-getter
• Ability to work in a fast paced environment with minimal supervision
• Must be able to exercise independent judgment and decision-making skills.
• Exceptional level of computer literacy and working knowledge of Microsoft office (Excel, Word, PowerPoint)
• Bachelor's degree in English, Communications or other relevant education or equivalent experience is required
• Travel up to 25% of work time or more as needed.
• Must be fluent in English and the ability to speak French is a plus.
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